企業家社交媒體行為如何影響企業創新?基於信號理論的視角

How Does Entrepreneurs' Social Media Behavior Affect Corporate Innovation? From the Perspective of Signaling Theory

Student thesis: Doctoral Thesis

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Award date21 Dec 2022

Abstract

創新是一個國家興旺發達的不竭動力,是經濟社會發展的永恆主題,也是破解我國科技型企業發展困境的有效途徑,如何激勵和培育企業創新是學者、企業家乃至政府共同關心的重大課題。縱覽現有關於企業創新的學術研究,現有文獻圍繞著外部環境層面因素,政府政策層面因素,合作網路層面因素和企業內部層面因素等宏觀或中觀視角展開了諸多研究,缺乏對於微觀層面(譬如企業家行為)的關注。因此,揭示企業創新戰略的微觀基礎是一個重要而有價值的問題。

本文關注的微觀基礎是企業家的社交媒體行為。隨著移動互聯網時代的到來,社交媒體已經全方位地影響著人們的工作和生活,尤其是近些年,新型冠狀病毒打亂了很多企業生產、行銷與管理的節奏,很多企業鼓勵使用社交媒體(譬如微信)與合作夥伴進行線上業務溝通,維持關係互動,增強合作信心,從而共渡時艱。即便進入疫情防控新常態,面對面交流頻率依然較低,社交媒體儼然成為全民“棲息”的平臺,企業家也不例外。那麼,在企業創新愈發成為中國經濟高品質發展重要驅動力的今天,企業家社交媒體行為是否能夠影響其在企業家群體中社會網路關係屬性,從而對企業創新資源配置和企業創新產生積極的促進作用呢?據我們所掌握的文獻,尚未有學者對此問題展開探討。為此,基於企業戰略的微觀視角,本文以信號理論為基礎探究企業家社交媒體行為對企業創新的影響機制。

本文的理論貢獻在於,首先,基於資訊理論,將企業家社交媒體行為作為企業創新的影響前因進行探討,豐富了企業創新影響因素和企業創新理論的研究;其次,界定了企業家社交媒體行為構念內涵和維度,針對性地開發了企業家社交媒體行為量表,為開展關於企業家社交媒體行為的理論構建和實證研究奠定基礎;此外,根據社會網路理論,引入仲介中心性構念,構建社交媒體行為影響企業創新的仲介機制模型,不但納入了現有社會網路研究中鮮有關注但很重要的關鍵構念,而且打開企業家社交媒體行為對企業創新行為影響的黑箱;最後,探究環境不確定性在“企業家社交媒體行為-仲介中心性”關係中的調節作用,揭示了企業家社交媒體行為差異化影響的邊界機制。
Innovation is the inexhaustible driving force for a country's prosperity, the eternal theme of economic and social development, and an effective way to solve the development dilemma of my country's science and technology enterprises. How to stimulate and cultivate enterprise innovation is a major issue that scholars, entrepreneurs and even the government care about. Looking at the existing academic research on enterprise innovation, the existing literature has carried out many studies from macro or mesoscopic perspectives such as factors at the external environment level, government policy level factors, cooperation network level factors, and enterprise internal level factors. (Such as entrepreneurial behavior). Therefore, revealing the micro-foundation of enterprise innovation strategy is an important and valuable problem.

The micro-foundation that this study focuses on is the social media behavior of entrepreneurs. With the advent of the mobile Internet era, social media has affected people's work and life in an all-round way. Especially in recent years, the new coronavirus has disrupted the rhythm of production, marketing and management of many companies, and many companies have encouraged the use of social media (For example, WeChat) conduct online business communication with partners, maintain relationship and interaction, and enhance cooperation confidence, to overcome difficulties together. Even in the new normal of epidemic prevention and control, the frequency of face-to-face communication is still relatively low, and social media has become a platform for the whole people to "inhabit", and entrepreneurs are no exception. So, when corporate innovation has increasingly become an important driving force for the high-quality development of China's economy, can entrepreneurs' social media behavior affect their social network relationship attributes in the entrepreneur group? Will it have a positive role in promoting the allocation of enterprise innovation resources and enterprise innovation? According to the literature we have, no scholars have explored this issue. To this end, based on the microscopic perspective of corporate strategy, this project explores the impact mechanism of entrepreneurial social media behavior on corporate innovation based on signaling theory.

The theoretical contributions of this paper are as following: First of all, based on signaling theory, the entrepreneur's social media behavior is discussed as the antecedent of the influence of enterprise innovation, which enriches the research on the influencing factors of enterprise innovation and the theory of enterprise innovation; Second, it defines the connotation and dimension of the entrepreneur's social media behavior construct, and develops the entrepreneur's social media behavior scale, which lays the foundation for the theoretical construction and empirical research on the entrepreneur's social media behavior; In addition, based on social network theory, the concept of betweenness centrality is introduced to construct a mediation mechanism model that social media behavior affects enterprise innovation. Not only does it incorporate key constructs that have little attention but are important in existing social network research, And open the black box of the influence of entrepreneur's social media behavior on enterprise innovation behavior; Finally, to explore the moderating role of environmental uncertainty in the relationship of "entrepreneurs' social media behavior-betweenness centrality", The boundary mechanism of the differential impact of entrepreneurial social media behavior is revealed. Finally, we explore the moderating role of environmental uncertainty in the relationship between entrepreneurial social media behavior and betweenness centrality, revealing the boundary mechanism of the differential impact of entrepreneurial social media behavior.

    Research areas

  • corporate innovation, social media, entrepreneurial social media behavior, betweenness centrality, signaling theory