房地產市場感知風險對知識型員工創新行為的影響

The Impact of Perceived Real Estate Market Risk on Knowledge Workers' Innovative Behavior

Student thesis: Doctoral Thesis

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Award date17 Jan 2022

Abstract

社會發展需要企業創新,知識型員工個體創新是其主要承擔者。本文基於理論和實踐的需要,研究房地產市場感知風險對知識型員工創新行為的影響以及制度環境的調節作用。首先,本研究運用調節焦點理論分別從商品房和人才房視角,剖析了購房意願作為前置因素對個體創新行為的影響。接下來,在展望理論的基礎上,本研究建立模型探討了房地產市場感知風險是如何影響購房意願的。最後,作為受到政府調控的房地產市場,其背後的制度環境對感知風險的改變是明顯的,因此本研究用制度理論解釋個體的感知程度是否會調整購房意願作了相應的分析。

本研究採用問卷調查的方法進行實證分析。在對過往相關研究成果文獻分析梳理的基礎上,設計了問卷的量表。在預調研後對問捲進行了微調,隨後主調研回收468份調查問卷。收集的一手資料用於驗證研究模型和各變量間關係的若干假設。首先對收集到的資料進行數理統計分析,再對量表的信度和效度進行檢驗,最後用回歸分析最終驗證研究假設是否得到支持。

研究表明:房地產市場感知風險會促進知識型員工的商品房購買意願,且感知社會風險的促進作用更大;房地產市場感知風險會抑制科技類企業知識型員工的人才房購買意願;知識型員工的商品房購買意願能促進其創新行為;相反,知識型員工的人才房購買意願會抑制其創新行為;當感知的商品房制度環境影響越強時,感知經濟風險與科技類企業知識型員工的商品房購買意願之間的正向關係越強;當感知的人才房制度環境影響越強時,感知經濟風險與科技類企業知識型員工的人才房購買意願之間的負向關係越強。本研究對知識型員工的創新行為提出了一些新見解,具有較大的理論和實踐意義。
The development of society is largely driven by firm innovations which mainly rely on individual knowledge workers. This study examines the impact of two types of perceived real estate market risk (i.e., perceived economic risk and perceived social risk) on knowledge workers' innovative behavior and the moderating role of institutional environment. Drawing on adjustment focus theory, this study scrutinizes the differential effects of commercial housing purchase intention and talent housing purchase intention on individual knowledge workers’innovative behavior. Based on the prospect theory, this study investigates how perceived real estate market risk affects individual knowledge workers’ housing purchase intention. As the real estate market is regulated by the government, the influence of the institutional environment on perceived real estate market risk is obvious according to institutional theory. Therefore, this study further examines the moderating effect of institutional environment on the relationship between perceived real estate market risk and purchase intention.

The study tested the hypotheses using data collected through surveys. Based on the literature review, this study developed measurement items and a questionnaire. Based on the results of a pilot test, minor revisions were made to improve the clarity of the questionnaire. In the main round survey, 468 respondents completed the survey. The primary data collected was subsequently used to test the conceptual model. First, descriptive analyses were conducted. Then, the reliability and validity tests were employed. Finally, regression analyses were used to test the hypotheses.

Results show that perceived real estate market risk is positively associated with the commercial housing purchase intention of knowledge workers, and that perceived social risk has a stronger effect on the purchase intention. However, perceived real estate market risk is negatively associated with the willingness of knowledge workers in science and technology enterprises to buy talent housing. In addition, knowledge workers' willingness to purchase commercial housing enhances their innovative behavior while knowledge workers' willingness to purchase talent housing inhibits their innovative behavior. Furthermore, when the perceived impact of institutional environment on the commercial housing market is high, the positive relationship between perceived economic risk and the purchase intention of knowledge workers in technology enterprises decreases. When the perceived impact of institutional environment on talent housing market is high, the negative relationship between perceived economic risk and knowledge workers' willingness to buy talent housing in science and technology enterprises increases. This study provides new insights to the understating of knowledge workers’innovative behavior and the findings have important theoretical and managerial implications.

    Research areas

  • perceived real estate market risk, institutional environment, housing purchase intention, innovative behavior