建築工業園區的平臺化運行及其影響因素研究

The Platformization and Influence Factors of Architectural Industrial Park

Student thesis: Doctoral Thesis

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Award date4 May 2018

Abstract

近年來,隨著人們對環境保護的要求的提高,加速建築產業的工業化進程成為重要議題。目前,國家和各級政府主要通過建立建築工業園區的方式來推動新型建築技術的推廣和應用。作為一種組織形態,建築工業園區的運行模式會對產業績效產生重要的影響。因此,本文關注建築工業園區的平臺化運行模式及其影響因素。

首先,本文通過比較不同運行模式的建築工業園區的產業績效,研究建築工業園區的運行模式的選擇,論證建築工業園區平臺化運行的轉型路徑。本文考察了一體化運行模式、純平臺運行模式以及混合平臺運行模式這三種運行模式。在每一種運行模式中,本文構建了建築工業園區與入駐企業之間的博弈模型,並通過求解博弈均衡,尋找建築工業園區的最優定價策略與產業績效。進一步,本文通過比較不同運行模式下的產業績效,為建築工業園區的運行模式選擇提供理論依據,進而指出建築工業園區平臺化運行的轉型路徑。研究發現:(1)建築工業園區採取一體化的運行模式時,產業績效最高;而純平臺模式與混合平臺模式中產業績效的比較則依賴於入駐企業與自營企業的相對市場需求情況。(2)產業績效的比較實際上也指出了建築工業園區平臺化運行的轉型路徑:首先,在園區尚未形成足夠大的需求之前,應該選擇一體化的運行模式,協調各企業之間的生產決策,內部化其交易外部性;然後,隨著自營企業的需求的擴大,應該通過採取“混合平臺+補貼入駐企業”的模式吸引中小型(需求較低)的外部企業入駐園區,並逐漸培養入駐企業的需求,提高其需求規模;最後,隨著入駐企業的需求的不斷提高,建築工業園區應該逐步降低甚至取消其補貼,同時將自營企業分離為自主運營的入駐企業,實現純平臺運行,進一步提高產業績效。

然後,本文使用實證研究的方法研究建築工業園區平臺化運行的影響因素。通過整理文獻,本文將園區平臺化運行的影響因素歸納為園區的基本特徵和園區的服務特徵。其中,園區的基本特徵包括園區的政府背景、園區價值主張以及園區中企業的數量;園區的服務特徵包括園區為入駐企業提供的包括金融增值服務、後勤保障服務以及行銷推廣服務在內的服務特徵。此外,本文使用園區的粘性來刻畫園區成功實現平臺化運行的指標,並進一步考慮了企業對園區的認可程度對於各影響因素與園區粘性之間關係的仲介作用。研究發現:在建築工業園區的平臺化過程中,園區的各基本特徵和服務特徵均對園區的平臺運行具有重要的影響。其中,最重要的影響因素分別為園區的價值主張、園區為入駐企業提供的金融增值服務以及行銷推廣服務。一方面,園區的價值主張和提供的行銷推廣服務對園區粘性的直接增強效果最為明顯;另一方面,園區為入駐企業提供的金融增值服務和行銷推廣服務能夠有效提高入駐企業對園區的各方面的認可程度,進而增強園區的粘性。

最後,本文結合金強綠色建築工業園區的案例,通過分析金強綠色建築工業園區的平臺化進程及其影響因素,對本文的理論和實證研究結論進行應用性分析。指出建築工業園區首先應該關注新型建築技術的研究和開發,並致力於新型建築技術的應用和推廣,在行業中樹立起高附加值、高技術含量的新型、綠色建築的大旗,增強對眾多外部企業的吸引力。在吸引外部企業入駐園區之後,園區應該為入駐的企業提供充分的融資貸款服務和行銷推廣服務,有效的孵化和培養這些入駐企業,從而擴大入駐企業的市場需求和企業規模,最終實現園區的平臺化運行,提高產業績效。

本文的研究結論一方面在理論上拓寬了建築工業園區的運行模式選擇,為園區在平臺化運行的過程中的定價策略、發展路徑等方面提供了指導,另一方面也在實證上識別了建築工業園區平臺化運行過程中的影響因素,具有很強的實踐意義。
In recent years, given people’s increasingly high expectation of environmental protection, how to accelerate the industrialization process of the architectural industry becomes an important issue. At present, state and government try to promote and apply new technologies mainly by building architectural industrial parks. The operation mode of an architectural industrial park, as a type of organizational form, will have an important influence on industry performance. Therefore, this article focuses on the platform operation mode of architectural industrial parks and the factors that influence the platform operation mode.

First of all, this paper tries to study the architectural industrial park’s choice of operation mode and its developmental path of platform mode by comparing the industry performance of different operating modes of architectural industrial parks. In detail, this paper examines three operation modes: integrated operation mode, pure platform mode and mixed platform mode. In every operating mode, this paper first constructs the game between architectural industrial park and internal/external enterprises. By solving the game and analyzing its equilibrium, we are able to find out the optimal pricing strategies for architectural industrial parks and the best industrial performance. Further, by comparing industrial performances when an architectural industrial park chooses different operating modes, it provides theoretical basis for selecting operation mode and points out the developmental path of architectural industrial parks’ using platform strategies. The study finds out: (1) an architectural industry has the highest performance when it adopts integrated operation mode. The industrial performance in pure platform model or mixed platform model is contingent on the relative market demand of external enterprises and self-owned enterprises. (2) Besides, the comsparison of industrial performance actually points out that the development of the industrial park architectural platformization: First, when the market demand of industrial park is not high enough, it should choose the integration mode to coordinate the production decisions among various enterprises and to internalize their externalities. And then, when the demand for self-owned enterprises is high enough, the architectural industrial park should choose “mixed platform + subsidies" mode to attract small and medium (low demand) external enterprises, in order to gradually enlarge the external enterprises' demand and meet their needs. Finally, with the demands of external enterprises become inceasingly higher, the architectural industrial park should gradually reduce or even cancel the subsidies to external enterprises, and at the same time change its self-own enterprises into independent external enterprises, hereby achieving maximize industrial performance by choosing pure platform operation mode.

Secondly, this article investigates the influence factors of platform operation of architectural industrial park by consducting empirical research. Based on our literasture review, we categorize influence factors of the platform mode of industrial parks into the basic characteristics and the service characteristics. The basic characteristics of an industrial park includes the government background, the value position and the number of enterprises in the park. The service characteristics of the park includes the service characteristics of financial value-added services, logistics services and marketing promotion services. In addition, we use stickiness of the park as a successful indicator of architectural industrial park’s platformization, and further consider the enterprises’ recognitions to the park as an intermediary factors. The study finds out that both the basic characteristics and service characteristics of the park have significant influence on the platformization of the park. The most important factors are the value position, the financial value added services and the marketing promotion services. In particular, the value position and the marketing promotion services have the strongest direct effects on the stickiness of architectural industrial park. Finally, the financial value-added services and marketing promotion service can effectively improve all the dimensions of the enterprises’ recognition of the park, which strengthens the park’s stickiness indirectly.

Finally, based on the case of Jin Qiang green architectural industrial park, we verify the findings of our theoretical and empirical studies through the analysis its platformization process and the influences factors. The analysis points out that architectural industrial parks should first focus on the research and development of new building technology. By committing to the application and promotion new construction technologies, an architectural indsturail park should be able to set up an example of having high added-value, high-technology content, and with green building, in order to enhance its attractiveness to external enterprises. After attractting external enterprises to enter the park, the park should provide sufficient finance services and marketing services, incubate and cultivate these external enterprises effectively, so as to expand their market demands and their operational scales. Finally, the park should make their self-own enterprises become external enterprises and realize the pure-platform operation of the park, so as to achieve higher performance of the architectural industry.

To draw conclusions, on one hand, our studies broaden the selction of operation modes of architectural industrial parks, provide insights on the pricing strategy in the process of platformization, and also provide theoretical guidance on the development path of platformization of architectural industry parks. On the other hand, we also empirically identify the influence factors in the platformization process of architectural industrial parks. We discuss practical implications based on our findings.

    Research areas

  • architectural industrial park, platformization, operation mode, influencing factors, platformization process