Understanding the customers' adoption of internet shoppintg : the role of perceived risk and trustworthiness

剖析網上購物的市場趨勢 : 客戶眼中的可靠性及危機感

Student thesis: Master's Thesis

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Author(s)

  • Kin Keung Raymond FUNG

Related Research Unit(s)

Detail(s)

Awarding Institution
Supervisors/Advisors
Award date16 Oct 2000

    Research areas

  • Retail trade, Electronic commerce, Computer networks