Social networking sites use, political attitudes, and political participation : a comparison of mainland China, Hong Kong, and Taiwan
社交網站使用行為, 政治態度, 與政治參與 : 中國大陸, 香港, 台灣之比較
Student thesis: Doctoral Thesis
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Award date | 2 Oct 2013 |
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Permanent Link | https://scholars.cityu.edu.hk/en/theses/theses(de25427a-7071-4669-bfc0-5e8ffe2bbe8c).html |
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Other link(s) | Links |
Abstract
This study investigates how individuals conduct different modes of political participation
via different usage dimensions of social networking sites (SNS) in three Chinese societies, i.e., mainland China, Hong Kong, and Taiwan, respectively. In mainland China, channels for political action are restricted and flow of online information is censored. Hong Kong, on the other hand, is a media-saturated society, but people only have limited political rights. Taiwan is an established democratic society. This study moves away from the past literature on new media
and politics, where the uses of SNS were regarded as unidimensional and political actions were
disproportionally referred to electoral-related participation. It discerns three modes of
participatory behaviors: a) the canonical mode of participation, that is, political actions that aim
to influence a government's or institution's decision-making process or making individual or
collective political concerns known to the public or officials, b) the contacting/lobbying mode of
participation, that is, those behaviors conducted via private contacts, such as contacting and
seeking help from personal networks, or lobbying the officials privately, and c) the participation
initiated by the ruling party to reinforce legitimacy. Meanwhile, the study distinguishes among
four dimensions of SNS uses: a) the informational and instrumental uses; b) the social
networking uses, c) the recreational and entertainment uses, and d) the SNS-based political
activities. The study proposes that the four dimensions of SNS uses have different impacts on the
three modes of political participation. Additionally, the study proposes that the political impacts
of use of SNS are conditional on political cynicism, which is defined as a negative perception
towards government's trustworthiness and responsiveness. The study further examines whether
the patterns of the conditional impact of the use of SNS on political participation are different
among the three societies.
Comparative surveys using the multistage cluster sampling method were conducted in
large and comprehensive universities of Guangzhou, Hong Kong, and Taipei, respectively (total valid N = 965). Results show that the three societies demonstrate significant variances among the
three modes of political participation. The four dimensions of use of SNS have significant
impacts on political participation. The impacts of the use of SNS are conditioned on political
cynicism in mainland China and Hong Kong, whereas the moderation patterns of political
cynicism are different. In the authoritarian mainland China, the informational and instrumental
uses of SNS helped the political cynics to engage in the canonical mode of participation.
Meanwhile, the effects of the social networking uses of SNS on the contacting/lobbying mode of
participation were larger for those who had lower levels of political cynicism. In contrast, in
Hong Kong, the associations between the social networking uses of SNS and the canonical mode
of political participation were stronger among those who reported lower levels of political
cynicism. Similarly, the effects of the instrumental uses of SNS on the contacting/lobbying mode
of participation were stronger for those who were less cynical to the government. Besides, the
study reveals that the positive relationship between the instrumental/information uses of SNS and
voting in the 2012 Legislative Council in Hong Kong were stronger among those who had higher
level of cynicism towards the government. The study also finds that the use of SNS, regardless of
the dimension of usage, did not facilitate the 2012 Presidential Election in Taiwan. The study
provides new evidences that individuals' engagement in politics is based on the joint impact of
SNS usage and political attitudes. SNS may help individuals or groups express political concerns,
but it can be also be used for private benefits or in the interests of the single-ruling party in
authoritarian states.
- Online social networks, China, Political aspects, Taiwan, Hong Kong