Knowledge sharing and opportunism in new product development : the impacts of contract, commitment and trust
知識共享與機會主義在新產品開發中 : 合約, 承諾及信任的影響
Student thesis: Doctoral Thesis
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Detail(s)
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Award date | 2 Oct 2013 |
Link(s)
Permanent Link | https://scholars.cityu.edu.hk/en/theses/theses(bffd8624-79bf-4ae7-a44f-c521b1bc2225).html |
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Other link(s) | Links |
Abstract
Successful new product development (NPD) is considered key to the
survival and growth of a company. In today's business world, there are
many firms riding on the wave of globalization to rapidly introduce new
products through business networking or corporate collaboration. This is
noticeable in the technology industries wherein firms generate, share,
interpret and use new knowledge jointly with their different business
partners, and in particular during inter‐firm NPD. However, there are also
decision‐makers in these firms concerned about knowledge sharing with
others which would invite opportunism, i.e. knowledge being copied or
leaked to other parties or competitors. As a result, opportunistic problems
around knowledge sharing suffocate innovative ideas and thus negatively
impact NPD.
A legal contract is a well‐known governance tool to mitigate opportunism.
But literature also indicates that merely relying on a contract is not the
complete solution for protecting firms from opportunism in today's
business environments which is getting more complex. This study examines
the impact of knowledge sharing in inter‐firm NPD in relation to inter‐firm
contractual, commitment and trust relationships facing with the threat of
opportunism. Through analysing empirical data from 312 valid responses
by structural equation modelling, our findings not only reconfirm that a
legal contract has the ability to suppress opportunism in inter‐firm NPD
activities, it also indicates that a contract can motivate knowledge sharing if the inter‐firm relationship is mediated by a strong trust and commitment
among firms. A further surprising finding is that, with the presence of a
formally stipulated contract and a well‐established foundation of trust and
commitment, the actions of more knowledge sharing among committed
partnering firms can reduce the incidence of opportunism in NPD. Further
investigation suggests strong trust and commitment between contractual
related business partners encourage their willingness to share critical
knowledge which in return is a strong signal to these partners they trust
each other more. This manifestation of greater trust further induces
these partners to commit more to the relationship and enhances the
willingness to share more knowledge. This positive interlocking effect in
the inter‐firm relationship and knowledge sharing act together would
further reduce opportunism. This controversial finding contradicts many
past research findings and presents a new understanding of successful
inter‐term knowledge sharing with strong managerial implications to
encourage knowledge sharing among business partners.
- Opportunism (Psychology), Knowledge management, Trust, Management, Research and development contracts, Commitment (Psychology), New products