Revenue management of hotel industry in Hong Kong
香港旅館業之收益管理
Student thesis: Master's Thesis
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Detail(s)
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Award date | 4 Oct 2004 |
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Permanent Link | https://scholars.cityu.edu.hk/en/theses/theses(3f440841-8b3a-408c-a0ca-4f9ba35bc3fb).html |
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Other link(s) | Links |
Abstract
Revenue management is a method for profitably managing capacity that used
in the hospitality industry. Overbooking and allocation of perishable assets are the
techniques which commonly used. The hotel-operating environment in Hong Kong
is highly competitive, in order to survive and generate more revenue, the use of
perishable assets is critical. Hotel room is perishable, once the room is not occupied
for a night, that night's revenue will loss perpetually. Overbooking is used to reduce
the vacancy generated by cancellation and no-show. Moreover, the number of rooms
that should be sold at various rate levels is an issue. The trade-off between reserve
more rooms for higher rate but may lead to empty and fills the rooms with low-price
customer but lost revenue from selling it at higher rates should be defined.
In Hong Kong, setting the reservation level and overbooking level usually
relies on the experience of the Director of Rooms. Scientific and automatic system
for setting the reservation and price levels is necessary for improve the accuracy.
This research (1) organize the existing literature, (2) develops a simulation model to
reproduce realistic hotel reservation system, (3) compares the performance of chosen
heuristics in different operating environments and the results of the simulation model
will be presented.
- China, Cost control, Hotel management, Hong Kong, Hotels, Hospitality industry