Point-of-interest recommendations in location-based social networks
基於位置社交網絡的興趣點推薦
Student thesis: Doctoral Thesis
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Award date | 2 Oct 2015 |
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Permanent Link | https://scholars.cityu.edu.hk/en/theses/theses(fe0fd114-d307-48dc-b4dc-634d0a66abae).html |
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Other link(s) | Links |
Abstract
Location-based social networks (LBSNs), e.g., Foursquare, Gowalla and Yelp,
bridge the physical world with the virtual online world. In an LBSN, users
can establish social links with each other and share their experiences of visiting
or checking in some specific locations, known as points-of-interest (POIs),
e.g., restaurants, stores and museums. LBSNs have accumulated plenty of
community-contributed data such as social links between users, check-ins of
users on POIs, geographical information and categories of POIs, which reflect
the preferences of users to POIs. Recommending users with their preferred
POIs has become an important feature for LBSNs, which benefits people to
explore new places and businesses to discover potential customers.
This thesis aims to recommend personalized POIs for users based on their
preferences that are learned from the community-contributed data in LBSNs.
To this end, this thesis intensively takes full advantage of the five major characteristics
that affect the visiting preferences or check-in behaviors of users to
POIs and are implied in the community-contributed data.
(1) Geographical influence. The geographical proximity of POIs significantly
affects users’ check-in behaviors. Current studies model the geographical
influence on all users’ check-in behaviors as a universal way. However,
the geographical influence on users’ check-in behaviors should be personalized.
Therefore, this thesis models the personalized geographical influence in POI
recommendations through estimating a personal geographical distribution of
check-in POIs for each user.
(2) Social influence. In terms of the fact that users with social links
are more likely to share common interests on POIs, this thesis aggregates the
check-in frequency of a user’s friends on a POI and models the social check-in
frequency as a power-law distribution to employ the social correlations between
users in POI recommendations. The proposed method is greatly superior to
the social recommendation techniques that simply utilize the social links to
derive the similarity of users.
(3) Categorical influence. The categories of POIs indicate their usual
business activities and nature, and people have different biases on the categories
of POIs. Hence, this thesis applies the bias of a user on a POI category
to weigh the popularity of a POI in the corresponding category and models
the weighed popularity as a power-law distribution to leverage the categorical
correlations between POIs for recommendations. The proposed method is
much better than the existing techniques that separately utilize the category
and popularity information of POIs.
(4) Sequential influence. Based on the fact that human movements exhibit
sequential patterns, current studies utilize the sequential influence based
on the first-order Markov chain that only considers the latest visited POI of
a user to estimate the probability of the user visiting a new POI. Nevertheless,
in reality such an estimated visiting probability depends on not only the
latest visited POI but also the earlier visited POIs of the user. Thus, this thesis
investigates the high-order sequential influence by developing an efficient
nth-order additive Markov chain in POI recommendations.
(5) Temporal influence. Time is a very important factor influencing
users’ check-in behaviors. Current studies use the temporal influence to recommend
time-aware POIs by dividing users’ check-in POIs into time slots
based on their check-in time and learning their preferences to POIs in each
time slot separately. Unfortunately, these studies generally suffer from the
loss of time information because of dividing a day into time slots and the lack
of temporal influence correlations due to modeling users’ preferences to POIs
for each time slot separately. Therefore, this thesis correlates the continuous
temporal influence at different times for time-aware POI recommendations by
estimating a time probability density of a user visiting a new POI.
The experimental results on real-world large-scale check-in data sets show
that the proposed POI recommendation techniques achieves significantly superior
recommendation performance compared to other state-of-the-art POI
recommendation methods.
- Recommender systems (Information filtering), Online social networks