Market orientation, competitive strategy and firm performance : a structural equation analysis of firms in China

市場導向, 競爭戰略畧及企業績效 : 中國企業的結構方程分析

Student thesis: Doctoral Thesis

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Author(s)

  • Lan GE

Related Research Unit(s)

Detail(s)

Awarding Institution
Supervisors/Advisors
Award date2 Oct 2003

    Research areas

  • Management, Strategic planning, Business enterprises, Organizational effectiveness, Marketing, China, Corporations