Identity-based information processing : the role of social identity activation and identity salience on product evaluation
消費者身份相關的信息处理 : 社會身份的激活及其對產品評價的影響
Student thesis: Master's Thesis
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Award date | 17 Feb 2010 |
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Permanent Link | https://scholars.cityu.edu.hk/en/theses/theses(ce872da0-c8e4-4fcb-aa44-83c8d02af584).html |
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Other link(s) | Links |
Abstract
Social Identity Effects in Consumers' Processing of Identity-Relevant Marketing Communications
- Consumer behavior, Identity (Psychology), Social aspects