Identity-based information processing : the role of social identity activation and identity salience on product evaluation

消費者身份相關的信息处理 : 社會身份的激活及其對產品評價的影響

Student thesis: Master's Thesis

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Author(s)

  • Li HUANG

Related Research Unit(s)

Detail(s)

Awarding Institution
Supervisors/Advisors
Award date17 Feb 2010

Abstract

Social Identity Effects in Consumers' Processing of Identity-Relevant Marketing Communications

    Research areas

  • Consumer behavior, Identity (Psychology), Social aspects