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Market orientation, competitive strategy and firm performance
: a structural equation analysis of firms in China

  • Lan GE

Student thesis: Doctoral Thesis

Date of Award2 Oct 2003
Original languageEnglish
Awarding Institution
  • City University of Hong Kong
SupervisorZhi Qiang Daniel DING (Supervisor)

Keywords

  • Management
  • Strategic planning
  • Business enterprises
  • Organizational effectiveness
  • Marketing
  • China
  • Corporations

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