智能製造背景下製造執行系統系軟件 (MES) 服務模式的研究

Abstract

With the development of the Industrial Internet and the enhancement of the demand for intelligent industrial manufacturing, customers will put forward more demands for industrial software service models. This article mainly studies the service model of the manufacturing execution system (MES), the factors that influence the decision-making process, and the selection strategy of industrial software service business model.

This paper first briefly summarizes the research results of industrial software service models and technology adoption factors, cloud computing-based software services and pricing strategies; through interviews with two companies, they understand the needs of companies for manufacturing execution systems in the context of smart manufacturing From the perspective of software suppliers, four service models for sales of manufacturing execution systems (customers’ own operation and maintenance), software SaaS cloud services (customer subscription model), and whether to provide data value-added service combinations are proposed from the perspective of software suppliers. A brief analysis The value that each service model brings to software vendors. On this basis, based on the technology acceptance theory, transaction cost theory, and corporate relationship governance perspective, the adoption model and research hypothesis of the enterprise manufacturing execution system were proposed, and the questionnaire was designed; based on smart PLS analysis of 368 valid sample data, Constructed a structural equation model and tested the hypothesis. The study found that the four factors of external pressure, MES suppliers, organizational factors and MES data value-added services are the most important factors affecting the adoption of MES by enterprises. Based on the above research results, combined with the characteristics of MES software services, at the end of this paper, game theory modeling is used to further demonstrate the theoretical basis for MES suppliers to transform from traditional software sales to cloud service models. Two models of subscription and purchase were modeled. The research in this paper finds that both external market characteristics and internal data value-added service capabilities have a direct impact on the choice of software vendors’ business models. The subscription model has greater market differences and strong data value-added service capabilities. Advantages, while the traditional sales model relies on the income of upgrade fees, there is still a certain market space in other situations.

The research results of this article will provide theoretical and empirical analysis basis for the strategic choice of MES supplier service mode in the context of intelligent manufacturing, and provide a strategic reference for the design of intelligent service business models that use data to continuously improve software products.

Date of Award	26 Jan 2021
Original language	Chinese (Traditional)
Awarding Institution	City University of Hong Kong
Supervisor	Haibin YANG (Supervisor), J Leon ZHAO (Supervisor) & Lihua Huang (External Supervisor)