建築工業園區的平臺化運行及其影響因素研究

Abstract

In recent years, given people’s increasingly high expectation of environmental protection, how to accelerate the industrialization process of the architectural industry becomes an important issue. At present, state and government try to promote and apply new technologies mainly by building architectural industrial parks. The operation mode of an architectural industrial park, as a type of organizational form, will have an important influence on industry performance. Therefore, this article focuses on the platform operation mode of architectural industrial parks and the factors that influence the platform operation mode.

First of all, this paper tries to study the architectural industrial park’s choice of operation mode and its developmental path of platform mode by comparing the industry performance of different operating modes of architectural industrial parks. In detail, this paper examines three operation modes: integrated operation mode, pure platform mode and mixed platform mode. In every operating mode, this paper first constructs the game between architectural industrial park and internal/external enterprises. By solving the game and analyzing its equilibrium, we are able to find out the optimal pricing strategies for architectural industrial parks and the best industrial performance. Further, by comparing industrial performances when an architectural industrial park chooses different operating modes, it provides theoretical basis for selecting operation mode and points out the developmental path of architectural industrial parks’ using platform strategies. The study finds out: (1) an architectural industry has the highest performance when it adopts integrated operation mode. The industrial performance in pure platform model or mixed platform model is contingent on the relative market demand of external enterprises and self-owned enterprises. (2) Besides, the comsparison of industrial performance actually points out that the development of the industrial park architectural platformization: First, when the market demand of industrial park is not high enough, it should choose the integration mode to coordinate the production decisions among various enterprises and to internalize their externalities. And then, when the demand for self-owned enterprises is high enough, the architectural industrial park should choose “mixed platform + subsidies" mode to attract small and medium (low demand) external enterprises, in order to gradually enlarge the external enterprises' demand and meet their needs. Finally, with the demands of external enterprises become inceasingly higher, the architectural industrial park should gradually reduce or even cancel the subsidies to external enterprises, and at the same time change its self-own enterprises into independent external enterprises, hereby achieving maximize industrial performance by choosing pure platform operation mode.

Secondly, this article investigates the influence factors of platform operation of architectural industrial park by consducting empirical research. Based on our literasture review, we categorize influence factors of the platform mode of industrial parks into the basic characteristics and the service characteristics. The basic characteristics of an industrial park includes the government background, the value position and the number of enterprises in the park. The service characteristics of the park includes the service characteristics of financial value-added services, logistics services and marketing promotion services. In addition, we use stickiness of the park as a successful indicator of architectural industrial park’s platformization, and further consider the enterprises’ recognitions to the park as an intermediary factors. The study finds out that both the basic characteristics and service characteristics of the park have significant influence on the platformization of the park. The most important factors are the value position, the financial value added services and the marketing promotion services. In particular, the value position and the marketing promotion services have the strongest direct effects on the stickiness of architectural industrial park. Finally, the financial value-added services and marketing promotion service can effectively improve all the dimensions of the enterprises’ recognition of the park, which strengthens the park’s stickiness indirectly.

Finally, based on the case of Jin Qiang green architectural industrial park, we verify the findings of our theoretical and empirical studies through the analysis its platformization process and the influences factors. The analysis points out that architectural industrial parks should first focus on the research and development of new building technology. By committing to the application and promotion new construction technologies, an architectural indsturail park should be able to set up an example of having high added-value, high-technology content, and with green building, in order to enhance its attractiveness to external enterprises. After attractting external enterprises to enter the park, the park should provide sufficient finance services and marketing services, incubate and cultivate these external enterprises effectively, so as to expand their market demands and their operational scales. Finally, the park should make their self-own enterprises become external enterprises and realize the pure-platform operation of the park, so as to achieve higher performance of the architectural industry.

To draw conclusions, on one hand, our studies broaden the selction of operation modes of architectural industrial parks, provide insights on the pricing strategy in the process of platformization, and also provide theoretical guidance on the development path of platformization of architectural industry parks. On the other hand, we also empirically identify the influence factors in the platformization process of architectural industrial parks. We discuss practical implications based on our findings.

Date of Award	4 May 2018
Original language	Chinese (Traditional)
Awarding Institution	City University of Hong Kong
Supervisor	Jane YANG (Supervisor) & Pinliang LUO (External Supervisor)