企業家社交媒體行為如何影響企業創新?基於信號理論的視角

Abstract

Innovation is the inexhaustible driving force for a country's prosperity, the eternal theme of economic and social development, and an effective way to solve the development dilemma of my country's science and technology enterprises. How to stimulate and cultivate enterprise innovation is a major issue that scholars, entrepreneurs and even the government care about. Looking at the existing academic research on enterprise innovation, the existing literature has carried out many studies from macro or mesoscopic perspectives such as factors at the external environment level, government policy level factors, cooperation network level factors, and enterprise internal level factors. (Such as entrepreneurial behavior). Therefore, revealing the micro-foundation of enterprise innovation strategy is an important and valuable problem.

The micro-foundation that this study focuses on is the social media behavior of entrepreneurs. With the advent of the mobile Internet era, social media has affected people's work and life in an all-round way. Especially in recent years, the new coronavirus has disrupted the rhythm of production, marketing and management of many companies, and many companies have encouraged the use of social media (For example, WeChat) conduct online business communication with partners, maintain relationship and interaction, and enhance cooperation confidence, to overcome difficulties together. Even in the new normal of epidemic prevention and control, the frequency of face-to-face communication is still relatively low, and social media has become a platform for the whole people to "inhabit", and entrepreneurs are no exception. So, when corporate innovation has increasingly become an important driving force for the high-quality development of China's economy, can entrepreneurs' social media behavior affect their social network relationship attributes in the entrepreneur group? Will it have a positive role in promoting the allocation of enterprise innovation resources and enterprise innovation? According to the literature we have, no scholars have explored this issue. To this end, based on the microscopic perspective of corporate strategy, this project explores the impact mechanism of entrepreneurial social media behavior on corporate innovation based on signaling theory.

The theoretical contributions of this paper are as following: First of all, based on signaling theory, the entrepreneur's social media behavior is discussed as the antecedent of the influence of enterprise innovation, which enriches the research on the influencing factors of enterprise innovation and the theory of enterprise innovation; Second, it defines the connotation and dimension of the entrepreneur's social media behavior construct, and develops the entrepreneur's social media behavior scale, which lays the foundation for the theoretical construction and empirical research on the entrepreneur's social media behavior; In addition, based on social network theory, the concept of betweenness centrality is introduced to construct a mediation mechanism model that social media behavior affects enterprise innovation. Not only does it incorporate key constructs that have little attention but are important in existing social network research, And open the black box of the influence of entrepreneur's social media behavior on enterprise innovation behavior; Finally, to explore the moderating role of environmental uncertainty in the relationship of "entrepreneurs' social media behavior-betweenness centrality", The boundary mechanism of the differential impact of entrepreneurial social media behavior is revealed. Finally, we explore the moderating role of environmental uncertainty in the relationship between entrepreneurial social media behavior and betweenness centrality, revealing the boundary mechanism of the differential impact of entrepreneurial social media behavior.

Date of Award	21 Dec 2022
Original language	Chinese (Traditional)
Awarding Institution	City University of Hong Kong
Supervisor	Chenting SU (Supervisor)