You Can’t Always Forget What You Want: Social Identity and Memory for Identity-based Advertising .

Research output: Conference Papers › RGC 32 - Refereed conference paper (without host publication) › peer-review

Original language	English
Publication status	Published - 4 Oct 2012
Event	Association for Consumer Research North America Conference 2012 - Vancouver, Canada Duration: 4 Oct 2012 → 7 Oct 2012

Conference	Association for Consumer Research North America Conference 2012
Place	Canada
City	Vancouver
Period	4/10/12 → 7/10/12

Other Access Options

@conference{6a12583c6e50409ea98e75025b50f969,

title = "You Can{\textquoteright}t Always Forget What You Want: Social Identity and Memory for Identity-based Advertising .",

author = "DALTON, \{AMY N.\} and Li HUANG",

year = "2012",

month = oct,

day = "4",

language = "English",

note = "Association for Consumer Research North America Conference 2012 ; Conference date: 04-10-2012 Through 07-10-2012",

}