Women’s Intrasexual Competition Results in Beautification

Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

4 Scopus Citations
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Author(s)

Detail(s)

Original languageEnglish
Pages (from-to)648-657
Journal / PublicationSocial Psychological and Personality Science
Volume12
Issue number5
Online published22 Jul 2020
Publication statusPublished - 1 Jul 2021
Externally publishedYes

Abstract

Psychology research focuses primarily on male competition. This research, however, investigates women’s competition for love and the ideal partner in the mating market and reveals one psychological consequence for women, that is, beautification. This is demonstrated with ecologically valid, real-world archive and online search query data, a quasi-experiment, and a series of controlled experiments with random assignments. Intrasexual competition, indexed by the operational sex ratio (OSR) and income inequality (GINI), predicts women’s beautification reflected by Google search queries for cosmetic surgery terms (Study 1) and the density of certificated plastic surgeons (Study 2). Female college students from faculties with female-biased OSRs exhibit greater appearance focus than women from male-biased faculties (Study 3). A causal relationship, between women’s intrasexual competition and beautification (and even self-objectification), is subsequently demonstrated in experiments (Studies 4–6). Additionally, self-objectification due to intrasexual competition leads to women’s preference for appearance-oriented products (Study 6). Implications are discussed.

Research Area(s)

  • beautification, intrasexual competition, self-objectification, sex ratio, women

Citation Format(s)

Women’s Intrasexual Competition Results in Beautification. / Wang, Xijing; Chen, Hao; Chen, Zhansheng; Yang, Ying.

In: Social Psychological and Personality Science, Vol. 12, No. 5, 01.07.2021, p. 648-657.

Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review