Why People Participate in Sending Danmuku? A Perspective from Herding Effect

Qingyuan LIN; Angela Lu

Why People Participate in Sending Danmuku? A Perspective from Herding Effect

Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review

Overview

1 Scopus Citations

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Author(s)

Related Research Unit(s)

Department of Information Systems

Detail(s)

Original language	English
Title of host publication	ICIS 2021 Proceedings
Subtitle of host publication	Building Sustainability and Resilience with IS: A Call for Action
Publisher	Association for Information Systems
ISBN (print)	978-1-7336325-9-1
Publication status	Published - Dec 2021

Publication series

Name	International Conference on Information Systems, ICIS

Conference

Title	42nd International Conference on Information Systems (ICIS 2021)
Place	United States
City	Austin
Period	12 - 15 December 2021

Link(s)

	Check@CityULib
Link to Scopus	https://www.scopus.com/record/display.uri?eid=2-s2.0-85192346744&origin=recordpage
Permanent Link	https://scholars.cityu.edu.hk/en/publications/publication(4996c928-b312-4aa2-99b0-61dfedc8a12d).html

Abstract

Online interactive texts, danmuku, have become an essential tool for people to maintain participation in online activities. This research investigates why people are willing to participate in sending danmuku from the perspective of the herding effect. We used the dataset from two popular live broadcasting platforms, Douyu and BiliBili, and use a policy shock on each platform for identification to examine the herding effect. We find heterogeneous herding effect on danmuku volume, scale, and frequency: while the herding effect can positively affect people’s volume and scale of sending danmuku, the effect is not significant on frequency. © 2021 42nd International Conference on Information Systems, ICIS 2021 TREOs: "Building Sustainability and Resilience with IS: A Call for Action". All Rights Reserved.

Research Area(s)

herding effect, Live broadcasting, user engagement

SDG 17 - Partnerships for the Goals

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Citation Format(s)

[ RIS ] [ BibTeX ]

Why People Participate in Sending Danmuku? A Perspective from Herding Effect. / LIN, Qingyuan ; Lu, Angela.
ICIS 2021 Proceedings: Building Sustainability and Resilience with IS: A Call for Action. Association for Information Systems, 2021. 2222 (International Conference on Information Systems, ICIS).

Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review

LIN, Q & Lu, A 2021, Why People Participate in Sending Danmuku? A Perspective from Herding Effect. in ICIS 2021 Proceedings: Building Sustainability and Resilience with IS: A Call for Action., 2222, International Conference on Information Systems, ICIS, Association for Information Systems, 42nd International Conference on Information Systems (ICIS 2021), Austin, Texas, United States, 12/12/21.

LIN, Q., & Lu, A. (2021). Why People Participate in Sending Danmuku? A Perspective from Herding Effect. In ICIS 2021 Proceedings: Building Sustainability and Resilience with IS: A Call for Action Article 2222 (International Conference on Information Systems, ICIS). Association for Information Systems.

LIN Q , Lu A. Why People Participate in Sending Danmuku? A Perspective from Herding Effect. In ICIS 2021 Proceedings: Building Sustainability and Resilience with IS: A Call for Action. Association for Information Systems. 2021. 2222. (International Conference on Information Systems, ICIS).

LIN, Qingyuan ; Lu, Angela. / Why People Participate in Sending Danmuku? A Perspective from Herding Effect. ICIS 2021 Proceedings: Building Sustainability and Resilience with IS: A Call for Action. Association for Information Systems, 2021. (International Conference on Information Systems, ICIS).