Why do users stick with fitness mobile apps? Linking technological functions with continuance usage intention among Chinese users

Guanxiong Huang; Yuchen Ren

Why do users stick with fitness mobile apps? Linking technological functions with continuance usage intention among Chinese users

Department of Media and Communication

Research output: Conference Papers › RGC 32 - Refereed conference paper (without host publication) › peer-review

Abstract

To understand how to increase user retention rates of fitness mobile apps in China, the present study draws from the Technology Acceptance Model (TAM) and investigates the role of exercise self-efficacy along with the original TAM constructs in predicting current users’ intention to continue using the apps. Moreover, this study extends TAM from a human-technology interaction perspective by elucidating the antecedents of perceived usefulness in terms of specific functions of fitness apps.

Original language	English
Publication status	Published - Aug 2019
Event	102nd Association for Education in Journalism and Mass Communication Conference (AEJMC 2019) - Toronto, Canada Duration: 7 Aug 2019 → 10 Aug 2019 http://aejmc.org/events/toronto19/ http://www.aejmc.org/home/2019/05/2019-abstracts/

Conference

Conference	102nd Association for Education in Journalism and Mass Communication Conference (AEJMC 2019)
Place	Canada
City	Toronto
Period	7/08/19 → 10/08/19
Internet address	http://aejmc.org/events/toronto19/ http://www.aejmc.org/home/2019/05/2019-abstracts/

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Research Unit(s) information for this publication is provided by the author(s) concerned.

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@conference{eef6cc8fbc99458e8aafcf713e605b04,

title = "Why do users stick with fitness mobile apps? Linking technological functions with continuance usage intention among Chinese users",

abstract = "To understand how to increase user retention rates of fitness mobile apps in China, the present study draws from the Technology Acceptance Model (TAM) and investigates the role of exercise self-efficacy along with the original TAM constructs in predicting current users{\textquoteright} intention to continue using the apps. Moreover, this study extends TAM from a human-technology interaction perspective by elucidating the antecedents of perceived usefulness in terms of specific functions of fitness apps.",

author = "Guanxiong Huang and Yuchen Ren",

note = "Research Unit(s) information for this publication is provided by the author(s) concerned.; 102nd Association for Education in Journalism and Mass Communication Conference (AEJMC 2019) ; Conference date: 07-08-2019 Through 10-08-2019",

year = "2019",

month = aug,

language = "English",

url = "http://aejmc.org/events/toronto19/, http://www.aejmc.org/home/2019/05/2019-abstracts/",

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Why do users stick with fitness mobile apps? Linking technological functions with continuance usage intention among Chinese users. / Huang, Guanxiong; Ren, Yuchen.
2019. Paper presented at 102nd Association for Education in Journalism and Mass Communication Conference (AEJMC 2019) , Toronto, Canada.

Research output: Conference Papers › RGC 32 - Refereed conference paper (without host publication) › peer-review

TY - CONF

T1 - Why do users stick with fitness mobile apps? Linking technological functions with continuance usage intention among Chinese users

AU - Huang, Guanxiong

AU - Ren, Yuchen

N1 - Research Unit(s) information for this publication is provided by the author(s) concerned.

PY - 2019/8

Y1 - 2019/8

N2 - To understand how to increase user retention rates of fitness mobile apps in China, the present study draws from the Technology Acceptance Model (TAM) and investigates the role of exercise self-efficacy along with the original TAM constructs in predicting current users’ intention to continue using the apps. Moreover, this study extends TAM from a human-technology interaction perspective by elucidating the antecedents of perceived usefulness in terms of specific functions of fitness apps.

AB - To understand how to increase user retention rates of fitness mobile apps in China, the present study draws from the Technology Acceptance Model (TAM) and investigates the role of exercise self-efficacy along with the original TAM constructs in predicting current users’ intention to continue using the apps. Moreover, this study extends TAM from a human-technology interaction perspective by elucidating the antecedents of perceived usefulness in terms of specific functions of fitness apps.

M3 - RGC 32 - Refereed conference paper (without host publication)

T2 - 102nd Association for Education in Journalism and Mass Communication Conference (AEJMC 2019)

Y2 - 7 August 2019 through 10 August 2019

ER -

Why do users stick with fitness mobile apps? Linking technological functions with continuance usage intention among Chinese users

Abstract

Conference

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