Why do users stick with fitness mobile apps? Linking technological functions with continuance usage intention among Chinese users
Research output: Conference Papers › RGC 32 - Refereed conference paper (without host publication) › peer-review
Author(s)
Related Research Unit(s)
Detail(s)
| Original language | English |
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| Publication status | Published - Aug 2019 |
Conference
| Title | 102nd Association for Education in Journalism and Mass Communication Conference (AEJMC 2019) |
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| Place | Canada |
| City | Toronto |
| Period | 7 - 10 August 2019 |
Link(s)
| Permanent Link | https://scholars.cityu.edu.hk/en/publications/publication(eef6cc8f-bc99-458e-8aaf-cf713e605b04).html |
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Abstract
To understand how to increase user retention rates of fitness mobile apps in China, the present study draws from the Technology Acceptance Model (TAM) and investigates the role of exercise self-efficacy along with the original TAM constructs in predicting current users’ intention to continue using the apps. Moreover, this study extends TAM from a human-technology interaction perspective by elucidating the antecedents of perceived usefulness in terms of specific functions of fitness apps.
Bibliographic Note
Research Unit(s) information for this publication is provided by the author(s) concerned.
Citation Format(s)
Why do users stick with fitness mobile apps? Linking technological functions with continuance usage intention among Chinese users. / Huang, Guanxiong; Ren, Yuchen.
2019. Paper presented at 102nd Association for Education in Journalism and Mass Communication Conference (AEJMC 2019) , Toronto, Canada.
2019. Paper presented at 102nd Association for Education in Journalism and Mass Communication Conference (AEJMC 2019) , Toronto, Canada.
Research output: Conference Papers › RGC 32 - Refereed conference paper (without host publication) › peer-review
