Why Consumer Ambivalence toward Online Review Matters: The Construction of Review Credibility through Improving Authenticity and Diagnosticity

Tingting Xie; Yanni Yan

Why Consumer Ambivalence toward Online Review Matters: The Construction of Review Credibility through Improving Authenticity and Diagnosticity

Tingting Xie, Yanni Yan

Department of Marketing

Research output: Conference Papers › RGC 32 - Refereed conference paper (without host publication) › peer-review

Original language	English
Publication status	Published - 6 Sept 2017
Event	31st Annual British Academy of Management Conference (BAM 2017) - University of Warwick, Coventry, United Kingdom Duration: 5 Sept 2017 → 7 Sept 2017 https://www.bam.ac.uk/civicrm/event/info?id=3178 https://www.bam.ac.uk/sites/bam.ac.uk/files/BAM2017__Digital_pdf.pdf

Conference

Conference	31st Annual British Academy of Management Conference (BAM 2017)
Place	United Kingdom
City	Coventry
Period	5/09/17 → 7/09/17
Internet address	https://www.bam.ac.uk/civicrm/event/info?id=3178 https://www.bam.ac.uk/sites/bam.ac.uk/files/BAM2017__Digital_pdf.pdf

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Research Unit(s) information for this publication is provided by the author(s) concerned.

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title = "Why Consumer Ambivalence toward Online Review Matters: The Construction of Review Credibility through Improving Authenticity and Diagnosticity",

author = "Tingting Xie and Yanni Yan",

note = "Research Unit(s) information for this publication is provided by the author(s) concerned.; 31st Annual British Academy of Management Conference (BAM 2017) ; Conference date: 05-09-2017 Through 07-09-2017",

year = "2017",

month = sep,

day = "6",

language = "English",

url = "https://www.bam.ac.uk/civicrm/event/info?id=3178, https://www.bam.ac.uk/sites/bam.ac.uk/files/BAM2017__Digital_pdf.pdf",

}

Why Consumer Ambivalence toward Online Review Matters: The Construction of Review Credibility through Improving Authenticity and Diagnosticity. / Xie, Tingting; Yan, Yanni.
2017. Paper presented at 31st Annual British Academy of Management Conference (BAM 2017), Coventry, United Kingdom.

Research output: Conference Papers › RGC 32 - Refereed conference paper (without host publication) › peer-review

TY - CONF

T1 - Why Consumer Ambivalence toward Online Review Matters

T2 - 31st Annual British Academy of Management Conference (BAM 2017)

AU - Xie, Tingting

AU - Yan, Yanni

N1 - Research Unit(s) information for this publication is provided by the author(s) concerned.

PY - 2017/9/6

Y1 - 2017/9/6

M3 - RGC 32 - Refereed conference paper (without host publication)

Y2 - 5 September 2017 through 7 September 2017

ER -