Why Consumer Ambivalence toward Online Review Matters : The Construction of Review Credibility through Improving Authenticity and Diagnosticity

Research output: Conference PapersRGC 32 - Refereed conference paper (without host publication)peer-review

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Author(s)

  • Tingting Xie
  • Yanni Yan

Related Research Unit(s)

Detail(s)

Original languageEnglish
Publication statusPublished - 6 Sept 2017

Conference

Title31st Annual British Academy of Management Conference (BAM 2017)
LocationUniversity of Warwick
PlaceUnited Kingdom
CityCoventry
Period5 - 7 September 2017

Bibliographic Note

Research Unit(s) information for this publication is provided by the author(s) concerned.

Citation Format(s)

Why Consumer Ambivalence toward Online Review Matters: The Construction of Review Credibility through Improving Authenticity and Diagnosticity. / Xie, Tingting; Yan, Yanni.
2017. Paper presented at 31st Annual British Academy of Management Conference (BAM 2017), Coventry, United Kingdom.

Research output: Conference PapersRGC 32 - Refereed conference paper (without host publication)peer-review