Why blogger sells : An approach from the attachment theory

Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review

4 Scopus Citations
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Author(s)

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Detail(s)

Original languageEnglish
Title of host publicationHCI in Business, Government, and Organizations
EditorsFiona Fui-Hoon Nah, Bo Sophia Xiao
PublisherSpringer International Publishing AG
Pages526-535
ISBN (electronic)9783319917160
ISBN (print)9783319917153
Publication statusPublished - Jul 2018

Publication series

NameLecture Notes in Computer Science
Volume10923
ISSN (Print)0302-9743
ISSN (electronic)1611-3349

Conference

Title5th International Conference on HCI in Business, Government, and Organizations, HCIBGO 2018 Held as Part of HCI International 2018
PlaceUnited States
CityLas Vegas
Period15 - 20 July 2018

Link(s)

DOI

DOI
Check@CityULib
Link to Scopus https://www.scopus.com/record/display.uri?eid=2-s2.0-85050484440&origin=recordpage
Permanent Link https://scholars.cityu.edu.hk/en/publications/publication(772dd3c3-73db-4730-b957-11951d606d1a).html

Abstract

This research studies the micro-celebrity endorsement effectiveness. To be more specific, we consider a typical social media enabled micro-celebrity: bloggers. This research asks two questions: 1, how does bloggers leverage the social media to recommend products; 2, what are the underlying psychological mechanisms? We adopt attachment theory to explain the research questions. We propose that factors that can fulfill the follower’s self-enabling needs, self-enriching needs and self-gratifying needs are important to build attachment towards micro-celebrities. In advance, the attachment will lead to purchase behavior. A conceptual model is built and the further data collection will be conducted later.

Research Area(s)

  • Attachment theory, Micro-celebrity endorsement

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Publication fingerprints text

100
Attachment Theory Psychology
100
Research Psychology
100
Bloggers Keyphrases
100
Microcelebrity Keyphrases
100
Selling Keyphrases
100
data INIS
66
Social Media Psychology
33
Behavior Psychology
33
Psychology Psychology
33
Data Collection Psychology
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Citation Format(s)

[ RIS ] [ BibTeX ]
Why blogger sells: An approach from the attachment theory. / Yang, Wei; Sia, Choon Ling.
HCI in Business, Government, and Organizations. ed. / Fiona Fui-Hoon Nah; Bo Sophia Xiao. Springer International Publishing AG, 2018. p. 526-535 (Lecture Notes in Computer Science; Vol. 10923 ).

Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review