Why are childlike portrayals appealing in East Asia? A cross-cultural comparison between Taiwan and the U.S

Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

Overview

23 Scopus Citations

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Author(s)

Chingching Chang
Hairong Li

Detail(s)

Original language	English
Pages (from-to)	451-472
Journal / Publication	International Journal of Advertising
Volume	29
Issue number	3
Publication status	Published - 2010
Externally published	Yes

Link(s)

DOI	DOI https://doi.org/10.2501/S0265048710201269 Final Published version
	Check@CityULib
Link to Scopus	https://www.scopus.com/record/display.uri?eid=2-s2.0-77956841073&origin=recordpage
Permanent Link	https://scholars.cityu.edu.hk/en/publications/publication(cae9d323-bbbe-4edf-b00d-9b17c49f3bab).html

Citation Format(s)

[ RIS ] [ BibTeX ]

Why are childlike portrayals appealing in East Asia? A cross-cultural comparison between Taiwan and the U.S. / Chang, Chingching; Li, Hairong.

In: International Journal of Advertising, Vol. 29, No. 3, 2010, p. 451-472.

Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

Chang, C & Li, H 2010, 'Why are childlike portrayals appealing in East Asia? A cross-cultural comparison between Taiwan and the U.S', International Journal of Advertising, vol. 29, no. 3, pp. 451-472. https://doi.org/10.2501/S0265048710201269

Chang, C., & Li, H. (2010). Why are childlike portrayals appealing in East Asia? A cross-cultural comparison between Taiwan and the U.S. International Journal of Advertising, 29(3), 451-472. https://doi.org/10.2501/S0265048710201269

Chang C, Li H. Why are childlike portrayals appealing in East Asia? A cross-cultural comparison between Taiwan and the U.S. International Journal of Advertising. 2010;29(3):451-472. https://doi.org/10.2501/S0265048710201269

Chang, Chingching ; Li, Hairong. / Why are childlike portrayals appealing in East Asia? A cross-cultural comparison between Taiwan and the U.S. In: International Journal of Advertising. 2010 ; Vol. 29, No. 3. pp. 451-472.