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Whose values are artificial intelligence models aligning with? How culture shapes people's normative expectations of artificial intelligence value

  • Tiffany Deng
  • , Yumeng Sun
  • , Xinyu Zhu
  • , Nanying Li
  • , Xinrui Huang
  • , Qingqing Du
  • , Liyuhan Peng
  • , Kaiping Peng
  • , Xiaomeng Hu*
  • *Corresponding author for this work

Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

5 Downloads (CityUHK Scholars)

Abstract

With the rapid development of artificial intelligence (AI), growing attention has been paid to the role of culture in shaping AI values, yet existing research has rarely provided a systematic synthesis of both human universals and cultural differences in people's normative expectations of AI. Our study reveals both human universals and cultural differences among AI values. The findings indicate widespread cross-cultural commonality in the pursuit of values such as safety and universalism, as well as shared ethical standards concerning privacy, transparency, fairness, justice, and accountability. Moreover, cultural differences are evident in attitudes, behaviors, and policy orientations toward the application and regulation of AI across cultural contexts. In addition, we discuss the vital role of implicit cultural beliefs and cultural norms in the ethical supervision and practical applications of AI systems in human society. Future work should further explore developing and iterating algorithms for diverse culturally informed application scenarios, thereby both promoting the globalization of AI systems and meeting diverse cultural psychological demands to ultimately improve the well-being of individuals and groups and humanity as a whole.
Original languageEnglish
Pages (from-to)29-36
JournalWell-Being Sciences Review
Volume2
Issue number1
DOIs
Publication statusPublished - 28 Jan 2026

Bibliographical note

Research Unit(s) information for this publication is provided by the author(s) concerned.

Funding

This work was supported by the people's psychology innovation research fund of the Department of psychology, Renmin University of China (No. RXB003).

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

  1. SDG 3 - Good Health and Well-being
    SDG 3 Good Health and Well-being

Research Keywords

  • AI values
  • artificial intelligence
  • cultural psychology
  • artificial intelligence ethics

Publisher's Copyright Statement

  • This full text is made available under CC-BY-NC-SA 4.0. https://creativecommons.org/licenses/by-nc-sa/4.0/

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