Abstract
Being beneficial by microblogging use, companies or organizations begin to realize that the dark-side of microblogging - reputational risk, which is originated from the quick dissemination of negative information. Understanding what factors drive users to spread or share negative information in the microblogging is a first step to further understand the reputation risks for organizations. By reviewing previous negative WOM studies and five factor theory, we propose two predictors of negative sharing behavior (i.e., negative emotions and altruism) in the context of microblogging and five personalities (i.e., extraversion, neuroticism, conscientiousness, agreeableness, and openness to experience) which will play moderating roles between predictors and sharing behavior. We plan to conduct an online scenario-based survey to test our proposed model.
| Original language | English |
|---|---|
| Title of host publication | AMCIS 2014 PROCEEDINGS |
| Publisher | Association for Information Systems |
| ISBN (Electronic) | 978-0-692-25320-5 |
| Publication status | Published - 2014 |
| Event | 20th Americas Conference on Information Systems - Savannah Duration: 7 Aug 2014 → 9 Aug 2014 |
Conference
| Conference | 20th Americas Conference on Information Systems |
|---|---|
| City | Savannah |
| Period | 7/08/14 → 9/08/14 |
Bibliographical note
Publication details (e.g. title, author(s), publication statuses and dates) are captured on an “AS IS” and “AS AVAILABLE” basis at the time of record harvesting from the data source. Suggestions for further amendments or supplementary information can be sent to [email protected].Research Keywords
- Negative information sharing
- Moderating Effects
- Negative emotions
- Altruism
- Personalities
- WORD-OF-MOUTH
- 5-FACTOR MODEL
- KNOWLEDGE CONTRIBUTION
- TECHNOLOGY ACCEPTANCE
- DIMENSIONS
- CONSUMERS