TY - CHAP
T1 - Who is with You? Integrating a Play Experience into Online Video Watching via Danmaku Technology
AU - LIU, Lili
AU - SUH, Ayoung
AU - WAGNER, Christian
PY - 2017/5/14
Y1 - 2017/5/14
N2 - Online video watching coupled with audience interaction through comments overlaid on the video screen is becoming increasingly popular in China. By incorporating features of social media into the design, the underlying Danmaku technology enables users to post comments while viewing videos. The comments are then projected as scrolling titles onto the video screen, invoking a lively and playful viewing experience. Little is yet known about the unique nature of the technology and its attraction, despite growing scholarly and practical interest in Danmaku technology. In this paper, we investigate user experiences to understand the nature and impact of Danmaku technology. We report on a focus group discussion with experienced users of Danmaku video sites. Our findings suggest that the Danmaku functions (interface design, control, augmented display, anonymity) and Danmaku comments (density, relevance, timeliness, subdivision) play essential roles in creating a play experience (company, fun, emotional release, sense of belonging, attentiveness). Design principles and possible applications of Danmaku technology are discussed.
AB - Online video watching coupled with audience interaction through comments overlaid on the video screen is becoming increasingly popular in China. By incorporating features of social media into the design, the underlying Danmaku technology enables users to post comments while viewing videos. The comments are then projected as scrolling titles onto the video screen, invoking a lively and playful viewing experience. Little is yet known about the unique nature of the technology and its attraction, despite growing scholarly and practical interest in Danmaku technology. In this paper, we investigate user experiences to understand the nature and impact of Danmaku technology. We report on a focus group discussion with experienced users of Danmaku video sites. Our findings suggest that the Danmaku functions (interface design, control, augmented display, anonymity) and Danmaku comments (density, relevance, timeliness, subdivision) play essential roles in creating a play experience (company, fun, emotional release, sense of belonging, attentiveness). Design principles and possible applications of Danmaku technology are discussed.
KW - Danmaku content
KW - Danmaku function
KW - Danmaku video
KW - Distractive experience
KW - Play experience
UR - http://www.scopus.com/inward/record.url?scp=85024362030&partnerID=8YFLogxK
UR - https://www.scopus.com/record/pubmetrics.uri?eid=2-s2.0-85024362030&origin=recordpage
U2 - 10.1007/978-3-319-58077-7_6
DO - 10.1007/978-3-319-58077-7_6
M3 - RGC 12 - Chapter in an edited book (Author)
SN - 978-3-319-58076-0
VL - 10272
T3 - Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
SP - 63
EP - 73
BT - Human-Computer Interaction
A2 - Kurosu , M.
PB - Springer
CY - Cham
T2 - 19th International Conference on Human Computer Interaction, HCI International 2017
Y2 - 9 July 2017 through 14 July 2017
ER -