Which Collective Signals Drive High Performance in the E-Marketplace? A Confgurational Perspective

Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)

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Detail(s)

Original languageEnglish
Title of host publicationPACIS 2020 Proceedings
Subtitle of host publicationPacifc Asia Conference on Information Systems (PACIS)
PublisherAssociation for Information Systems
Publication statusPublished - 22 Jun 2020

Publication series

NamePACIS Proceedings
PublisherAIS Electronic Library (AISeL)

Conference

TitlePACIS 2020
LocationVirtual conference
PlaceUnited Arab Emirates
CityDubai
Period22 - 24 June 2020

Abstract

In the rapid growth of the e-marketplace, it has become increasingly important for sellers to use multiple signals (e.g. reputation, pricing-oriented functions, and warranty) to address information asymmetry issues and achieve high performance. Extant signaling literature mainly focus on the attributes of multiple signals, however, with no investigation of which configurations of multiple signals lead to high performance in the e-marketplace. Drawing on configuration theory and signaling theory, we propose that sellers should release collective signals of both product quality and sellers’ credibility to achieve high performance. By employing fsQCA, a rigorous approach for configuration analysis, we empirically test our hypotheses based on an observation dataset of 3,333 sellers in the apparel industry on Taobao.com. The theoretical and practical implications of this study are discussed.

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Research Unit(s) information for this publication is provided by the author(s) concerned.

Citation Format(s)

Which Collective Signals Drive High Performance in the E-Marketplace? A Confgurational Perspective. / Zeng, Jicheng; Fang, Yulin; Li, Huifang; Wang, Youwei.

PACIS 2020 Proceedings: Pacifc Asia Conference on Information Systems (PACIS) . Association for Information Systems, 2020. (PACIS Proceedings).

Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)