When Socialization Goes Wrong : Understanding the We-Intention to Participate in Collective Trolling in Virtual Communities

Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

8 Scopus Citations
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Detail(s)

Original languageEnglish
Article number5
Pages (from-to)678-706
Journal / PublicationJournal of the Association of Information Systems
Volume23
Issue number3
Online published3 May 2022
Publication statusPublished - 2022

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Abstract

Although collective trolling poses a growing threat to both individuals and virtual community owners, the information systems (IS) literature lacks a rich theorization of this phenomenon. To address the research gaps, we introduce the concept of we-intention to capture the collective nature of collective trolling in virtual communities. We also integrate the social identity model of deindividuation effects (SIDE) and situational action theory to invoke the sociotechnical perspective in theorizing collective trolling in virtual communities. The objective of this study is to use the sociotechnical perspective to understand the we-intention to participate in collective trolling in virtual communities. We test our proposed model using data gathered from 377 Reddit users. Our moderated mediation analysis elaborates how technical elements (i.e., anonymity of self and anonymity of others) influence the we-intention to participate in collective trolling via individual-based social elements (i.e., perceived online disinhibition and social identity), with an environment-based social element (i.e., the absence of capable guardianship) as a boundary condition. We contribute to research by explaining collective trolling in virtual communities from the group-referent intentional action perspective and sociotechnical perspective. We also offer practical insights into ways to combat collective trolling in virtual communities.

Research Area(s)

  • We-Intention, Collective Trolling, Social Identity Model of Deindividuation Effects (SIDE), Sociotechnical Perspective, Anonymity, Absence of Capable Guardianship, Collective Action, Moderated Mediation Analysis

Citation Format(s)

When Socialization Goes Wrong: Understanding the We-Intention to Participate in Collective Trolling in Virtual Communities. / Li, Yang-Jun; Cheung, Christy M. K.; Shen, Xiao-Liang et al.
In: Journal of the Association of Information Systems, Vol. 23, No. 3, 5, 2022, p. 678-706.

Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

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