When Relationships Meet Situations : Exploring the Antecedents of Employee Communication Behaviors on Social Media

Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

2 Scopus Citations
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Original languageEnglish
Number of pages18
Journal / PublicationSocial Science Computer Review
Online published12 Feb 2020
Publication statusOnline published - 12 Feb 2020


Grounded in the relationship management theory and the situational theory of publics, this study examines the effects of employees’ perceived relationships with their organization on their situational perceptions and how these perceptions influence their communication behaviors on social media. An integrated model of situational organization–employee relationship is proposed and tested. The study was based on a national survey of 449 employees working at large organizations in the United States. Organization–employee relationships were found to facilitate employees’ problem recognition and level of involvement and to weaken their constraint recognition. Employees with low constraint recognition and high levels of involvement were more likely to seek, process, and share information on social media, whereas those with high problem recognition tended only to process information. This study is one of the first to integrate the relational perspective with the situational perspective. It also offers practical suggestions for large organizations on how to build and maintain quality relationships with employees and improve their communication behaviors on social media.

Research Area(s)

  • communication behavior on social media, constraint recognition, level of involvement, organization–employee relationships, problem recognition