What Types of Product Information Do Nova Scotians Want from Advertising?
Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
Author(s)
Detail(s)
| Original language | English |
|---|---|
| Pages (from-to) | 55-87 |
| Journal / Publication | Journal of International Consumer Marketing |
| Volume | 5 |
| Issue number | 3 |
| Publication status | Published - 1993 |
| Externally published | Yes |
Link(s)
Abstract
Nova Scotian consumers get information for buying decisions most often from newspaper ads and consider quality and price the most relevant and important information. Consumers' information needs differ by product categories as suggested by the FCB Grid.
Citation Format(s)
What Types of Product Information Do Nova Scotians Want from Advertising? / Zhou, (Joe) Nan; Sparkman, Jr., Richard M.; Follows, Scott B.
In: Journal of International Consumer Marketing, Vol. 5, No. 3, 1993, p. 55-87.Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
