What Types of Product Information Do Nova Scotians Want from Advertising?

(Joe) Nan Zhou; Richard M. Sparkman, Jr.; Scott B. Follows

doi:10.1300/J046v05n03_06

What Types of Product Information Do Nova Scotians Want from Advertising?

(Joe) Nan Zhou, Richard M. Sparkman, Jr., Scott B. Follows

Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

Abstract

Nova Scotian consumers get information for buying decisions most often from newspaper ads and consider quality and price the most relevant and important information. Consumers' information needs differ by product categories as suggested by the FCB Grid.

Original language	English
Pages (from-to)	55-87
Journal	Journal of International Consumer Marketing
Volume	5
Issue number	3
DOIs	https://doi.org/10.1300/J046v05n03_06
Publication status	Published - 1993
Externally published	Yes

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@article{d1bf6d2f112a4ad18e7b4df5608c0138,

title = "What Types of Product Information Do Nova Scotians Want from Advertising?",

abstract = "Nova Scotian consumers get information for buying decisions most often from newspaper ads and consider quality and price the most relevant and important information. Consumers' information needs differ by product categories as suggested by the FCB Grid.",

author = "Zhou, {(Joe) Nan} and {Sparkman, Jr.}, {Richard M.} and Follows, {Scott B.}",

year = "1993",

doi = "10.1300/J046v05n03_06",

language = "English",

volume = "5",

pages = "55--87",

journal = "Journal of International Consumer Marketing",

issn = "0896-1530",