Abstract
This study investigates YouTube thumbnails to understand how different content creators have utilized framing and text-image relationship strategies to shape and disseminate meaning online during the 2019 Hong Kong protest. Around 498 video titles and their corresponding thumbnails were examined. The results indicate that media organizations mostly employed frames focusing on protest violence and reinforced this frame through the illustration strategy for the title and thumbnail. Factors impacting the videos’ popularity metrics are also discussed.
| Original language | English |
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| Publication status | Published - 6 Aug 2020 |
| Event | Association for Education in Journalism and Mass Communication 103rd Annual Conference (AEJMC 2020) : “Saving the Planet through Better Media and Communication” - Virtual Duration: 6 Aug 2020 → 9 Aug 2020 http://aejmc.org/events/sanfrancisco20/ https://www.aejmc.org/home/events/post-conference-news/ |
Conference
| Conference | Association for Education in Journalism and Mass Communication 103rd Annual Conference (AEJMC 2020) |
|---|---|
| Abbreviated title | AEJMC 2020 |
| Period | 6/08/20 → 9/08/20 |
| Internet address |
Bibliographical note
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