What Streamer Characteristics Drive the Success of Livestream E-Commerce in China and How? Unpacking the Direct, Indirect, and Total Effects of Source Credibility

Guanxiong Huang

What Streamer Characteristics Drive the Success of Livestream E-Commerce in China and How? Unpacking the Direct, Indirect, and Total Effects of Source Credibility

Guanxiong Huang

Department of Media and Communication

Research output: Conference Papers › RGC 33 - Other conference paper › peer-review

Original language	English
Publication status	Presented - May 2021
Event	71st Annual International Communication Association Conference (ICA21) - Virtual Duration: 27 May 2021 → 31 May 2021 https://www.icahdq.org/page/ICA2021 https://www.icahdq.org/page/ICA21FAQ https://www.icahdq.org/resource/resmgr/conference/2021/2021-printprogram.pdf

Conference

Conference	71st Annual International Communication Association Conference (ICA21)
Abbreviated title	71st Annual ICA Conference
Period	27/05/21 → 31/05/21
Internet address	https://www.icahdq.org/page/ICA2021 https://www.icahdq.org/page/ICA21FAQ https://www.icahdq.org/resource/resmgr/conference/2021/2021-printprogram.pdf

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Information for this record is supplemented by the author(s) concerned.

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title = "What Streamer Characteristics Drive the Success of Livestream E-Commerce in China and How? Unpacking the Direct, Indirect, and Total Effects of Source Credibility",

author = "Guanxiong Huang",

note = "Information for this record is supplemented by the author(s) concerned.; 71st Annual International Communication Association Conference (ICA21), 71st Annual ICA Conference ; Conference date: 27-05-2021 Through 31-05-2021",

year = "2021",

month = may,

language = "English",

url = "https://www.icahdq.org/page/ICA2021, https://www.icahdq.org/page/ICA21FAQ, https://www.icahdq.org/resource/resmgr/conference/2021/2021-printprogram.pdf",

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TY - CONF

T1 - What Streamer Characteristics Drive the Success of Livestream E-Commerce in China and How? Unpacking the Direct, Indirect, and Total Effects of Source Credibility

AU - Huang, Guanxiong

N1 - Information for this record is supplemented by the author(s) concerned.

PY - 2021/5

Y1 - 2021/5

M3 - RGC 33 - Other conference paper

T2 - 71st Annual International Communication Association Conference (ICA21)

Y2 - 27 May 2021 through 31 May 2021

ER -