What drives successful social networking services? A comparative analysis of user acceptance of Facebook and Twitter

Sang Jib Kwon; Eunil Park; Ki Joon Kim

doi:10.1016/j.soscij.2014.04.005

Author(s)

Sang Jib Kwon
Eunil Park
Ki Joon Kim

Detail(s)

Original language	English
Pages (from-to)	534-544
Journal / Publication	Social Science Journal
Volume	51
Issue number	4
Publication status	Published - 1 Dec 2014
Externally published	Yes

Link(s)

DOI	DOI https://doi.org/10.1016/j.soscij.2014.04.005 Final Published version
	Check@CityULib
Link to Scopus	https://www.scopus.com/record/display.uri?eid=2-s2.0-84912521372&origin=recordpage
Permanent Link	https://scholars.cityu.edu.hk/en/publications/publication(26f410fa-c35f-4f6c-a04b-ce5d280ec605).html

Abstract

This study identifies perceived mobility, security, connectedness, system and service quality, usefulness, attitude, and flow experience as key motivational factors for using social networking services (SNSs), and develops a theoretical model that explicates the process in which users adopt Facebook and Twitter by integrating these factors with the technology acceptance model (TAM). While results of structural equation modeling (SEM) on the collected data (N= 2,214) verified the validity and reliability of the research model, Facebook and Twitter users were found to emphasize different motivational factors when deciding to use SNSs. The implications of notable findings and directions for future studies are discussed.