What Does Repertoire Complexity Mean in E-marketplace? Evidence from a Longitudinal Study

Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)peer-review

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Author(s)

Related Research Unit(s)

Detail(s)

Original languageEnglish
Title of host publicationPACIS 2022 Proceedings
Subtitle of host publicationPacifc Asia Conference on Information Systems (PACIS)
PublisherAssociation for Information Systems (AIS)
Number of pages17
Publication statusPublished - Jul 2022

Publication series

Name Pacific Asia Conference on Information Systems (PACIS)

Conference

Title2022 Annual Pacific Asia Conference on Information Systems (PACIS 2022)
LocationVirtual
Period5 - 9 July 2022

Abstract

Although it is imperative for sellers to simultaneously and dynamically use multiple platform-based functions (PBFs) to improve sales performance in e-marketplaces, little is known about the temporal nature of repertoire complexity in influencing sales performance over time. Moreover, existing studies have overlooked the potential curvilinear effects of sellers’ repertoire complexity on sales performance. Extending the competitive dynamic literature on temporal changes in competitive repertoire and action sequences to the context, this study conceptualizes two dimensions of repertoire complexity in the e-marketplace, repertoire diversity (i.e., horizontal nature) and repertoire variability (i.e., vertical nature), and proposes a research model that incorporates their curvilinear effects on sales performance. A 10-month longitudinal dataset of 1060 sellers in the Taobao apparel industry was employed to test the proposed research model. The findings suggest a nuanced understanding of PBF repertoire characteristics. The research and practical implications are discussed.

Research Area(s)

  • Competitive dynamic, platform-based functions, repertoire variability, repertoire complexity, e-marketplace sellers

Bibliographic Note

Research Unit(s) information for this publication is provided by the author(s) concerned.

Citation Format(s)

What Does Repertoire Complexity Mean in E-marketplace? Evidence from a Longitudinal Study. / Zeng, Jicheng; Fang, Yulin; Li, Huifang.

PACIS 2022 Proceedings: Pacifc Asia Conference on Information Systems (PACIS) . Association for Information Systems (AIS), 2022. 103 ( Pacific Asia Conference on Information Systems (PACIS) ).

Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)peer-review