TY - GEN
T1 - Website Location Strategies Review Under Hofstede's Cultural Dimensions
AU - Wang, Qian
AU - Peng , Chih-Hung
AU - Sia, Choon Ling
AU - Tong, Yu
AU - Ku, Yi-Cheng
N1 - Full text of this publication does not contain sufficient affiliation information. With consent from the author(s) concerned, the Research Unit(s) information for this record is based on the existing academic department affiliation of the author(s).
PY - 2016
Y1 - 2016
N2 - With the rapidly development of Internet and e-commerce in recent years, broaden business into multicultural marketplaces is easier and more profitable, and an important step for a firm to exploit its new markets is to launch proper websites to communicate with customers in different areas. Culture is so diversified that the design strategies of website for different countries should be localized according to each culture. As a result, in this study, we will conduct a review based on the pervious scattered website localization design strategies and classify them into different cultural dimensions. Such classification can be a summary of the current studies on website localization, an indication for detecting future studies in this area, as well as a guideline for designing website in different cultures. © Springer International Publishing Switzerland 2016
AB - With the rapidly development of Internet and e-commerce in recent years, broaden business into multicultural marketplaces is easier and more profitable, and an important step for a firm to exploit its new markets is to launch proper websites to communicate with customers in different areas. Culture is so diversified that the design strategies of website for different countries should be localized according to each culture. As a result, in this study, we will conduct a review based on the pervious scattered website localization design strategies and classify them into different cultural dimensions. Such classification can be a summary of the current studies on website localization, an indication for detecting future studies in this area, as well as a guideline for designing website in different cultures. © Springer International Publishing Switzerland 2016
KW - Hofstede’s cultural dimension theory
KW - Website localization
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U2 - 10.1007/978-3-319-39396-4_24
DO - 10.1007/978-3-319-39396-4_24
M3 - RGC 32 - Refereed conference paper (with host publication)
SN - 978-3-319-39395-7
T3 - Lecture Notes in Computer Science
SP - 258
EP - 269
BT - HCI in Business, Government, and Organizations: eCommerce and Innovation
A2 - Nah, Fiona Fui-Hoon
A2 - Tan, Chuan-Hoo
PB - Springer
CY - Cham
T2 - 3rd International Conference on HCI in Business, Government, and Organizations (HCIBGO 2016), Held as Part of 18th International Conference on Human-Computer Interaction (HCI International 2016)
Y2 - 17 July 2016 through 22 July 2016
ER -