Variation matters : How to curb ad intrusiveness for native advertising on Facebook, Twitter, and Instagram

Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

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Arts and Humanities

100
Facebook Arts and Humanities
100
ads Arts and Humanities
16
Online Arts and Humanities
16
Design Methodology Arts and Humanities
16
Originality Arts and Humanities

Social Sciences

100
Structural Equation... Social Sciences
100
Facebook Social Sciences
100
Instagram Social Sciences
100
Factorial Design Social Sciences

Computer Science

100
Multiple Platform Computer Science
100
Facebook Computer Science
100
Instagram Computer Science
33
Structural Equation Computer Science
33
Content Strategy Computer Science
33
Underlying Mechanis... Computer Science
33
Content Creation Computer Science
33
Outcome Variable Computer Science
33
Platform Selection Computer Science

Keyphrases

100
Curb Keyphrases
100
Native Advertising Keyphrases
100
Facebook Keyphrases
100
Twitter Keyphrases
100
Multiple Platforms Keyphrases
100
Instagram Keyphrases
100
Ad Intrusiveness Keyphrases
100
Single Platform Keyphrases
66
Brand Attitude Keyphrases
66
Purchase Intention Keyphrases
66
Social Media Keyphrases
66
Content Strategy Keyphrases
66
Native Ads Keyphrases
66
Platform Strategy Keyphrases
33
Analysis of Covaria... Keyphrases
33
No Significant Diff... Keyphrases
33
Design Methodology Keyphrases
33
Partial Least Squar... Keyphrases
33
Factorial Design Keyphrases
33
Brand Purchase Keyphrases
33
Between-subject Keyphrases
33
Online Sampling Keyphrases
33
Content Creation Keyphrases
33
Advertising Formats Keyphrases
33
Intrusiveness Keyphrases
33
Social Media Advert... Keyphrases
33
Infeed Keyphrases
33
Platform Selection Keyphrases
33
Theory Advancement Keyphrases
33
In Content Keyphrases
33
Content Platforms Keyphrases

Psychology

100
Analysis of Covaria... Psychology
100
Facebook Psychology
100
Instagram Psychology

INIS

100
variations INIS
100
advertising INIS
50
design INIS
50
attitudes INIS
25
hypothesis INIS
25
values INIS
25
processing INIS
25
modeling INIS
25
equations INIS
Research OutputsResearch Output authored by Variation matters is tagged with the concept