Variation Matters : The Effectiveness of Platform Variation and Content Variation in Social Media Advertising as Mediated by Ad Intrusiveness

Research output: Conference Papers › RGC 32 - Refereed conference paper (without host publication) › peer-review

Overview

Fingerprint

???publication_fingerprints_help???

Computer Science

Multiple Platform Computer Science

Indirect Effect Computer Science

Content Strategy Computer Science

Outcome Variable Computer Science

Social Medium User Computer Science

Mechanical Turk Computer Science

Research OutputsResearch Output authored by Variation Matters is tagged with the concept

Find experts having the same concept