Values of Artificial Intelligence in Marketing

Yingrui Xi; Keng  Siau

Values of Artificial Intelligence in Marketing

Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review

Abstract

Artificial Intelligence (AI) is causing radical changes in marketing and emerging as a competent assistant supporting all areas of the marketing field. The influences and impacts AI has created in various marketing segments have aroused much interest among marketing professionals and academic scholars. Comprehensive and systematic studies on the values of AI in marketing, however, are still lacking and the existing literature fragmented. This research provides a comprehensive review of the existing literature in the relevant fields as well as a series of systematic interviews using the Value-Focused Thinking approach to understand the values of AI in marketing. This research results in a means-ends network demonstrating the values and the relationships between the articulated values of AI in marketing by the subjects.

Original language	English
Title of host publication	MWAIS 2020 Proceedings
Publisher	Association for Information Systems
Publication status	Published - May 2020
Externally published	Yes
Event	15th Midwest Association for Information Systems Conference (MWAIS 2020) - Drake University, Des Moines, United States Duration: 28 May 2020 → 29 May 2020 https://mwais.org/event/mwais-conference-2020/

Conference

Conference	15th Midwest Association for Information Systems Conference (MWAIS 2020)
Place	United States
City	Des Moines
Period	28/05/20 → 29/05/20
Internet address	https://mwais.org/event/mwais-conference-2020/

Bibliographical note

Information for this record is supplemented by the author(s) concerned.

Research Keywords

Artificial Intelligence
Marketing
Values
Value-Focused Thinking

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https://aisel.aisnet.org/mwais2020/27/

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@inproceedings{eab5343420384f1898cc996ac3c73866,

title = "Values of Artificial Intelligence in Marketing",

abstract = "Artificial Intelligence (AI) is causing radical changes in marketing and emerging as a competent assistant supporting all areas of the marketing field. The influences and impacts AI has created in various marketing segments have aroused much interest among marketing professionals and academic scholars. Comprehensive and systematic studies on the values of AI in marketing, however, are still lacking and the existing literature fragmented. This research provides a comprehensive review of the existing literature in the relevant fields as well as a series of systematic interviews using the Value-Focused Thinking approach to understand the values of AI in marketing. This research results in a means-ends network demonstrating the values and the relationships between the articulated values of AI in marketing by the subjects.",

keywords = "Artificial Intelligence, Marketing, Values, Value-Focused Thinking",

author = "Yingrui Xi and Keng Siau",

note = "Information for this record is supplemented by the author(s) concerned.; 15th Midwest Association for Information Systems Conference (MWAIS 2020) ; Conference date: 28-05-2020 Through 29-05-2020",

year = "2020",

month = may,

language = "English",

booktitle = "MWAIS 2020 Proceedings",

publisher = "Association for Information Systems",

address = "United States",

url = "https://mwais.org/event/mwais-conference-2020/",

}

TY - GEN

T1 - Values of Artificial Intelligence in Marketing

AU - Xi, Yingrui

AU - Siau, Keng

N1 - Information for this record is supplemented by the author(s) concerned.

PY - 2020/5

Y1 - 2020/5

N2 - Artificial Intelligence (AI) is causing radical changes in marketing and emerging as a competent assistant supporting all areas of the marketing field. The influences and impacts AI has created in various marketing segments have aroused much interest among marketing professionals and academic scholars. Comprehensive and systematic studies on the values of AI in marketing, however, are still lacking and the existing literature fragmented. This research provides a comprehensive review of the existing literature in the relevant fields as well as a series of systematic interviews using the Value-Focused Thinking approach to understand the values of AI in marketing. This research results in a means-ends network demonstrating the values and the relationships between the articulated values of AI in marketing by the subjects.

AB - Artificial Intelligence (AI) is causing radical changes in marketing and emerging as a competent assistant supporting all areas of the marketing field. The influences and impacts AI has created in various marketing segments have aroused much interest among marketing professionals and academic scholars. Comprehensive and systematic studies on the values of AI in marketing, however, are still lacking and the existing literature fragmented. This research provides a comprehensive review of the existing literature in the relevant fields as well as a series of systematic interviews using the Value-Focused Thinking approach to understand the values of AI in marketing. This research results in a means-ends network demonstrating the values and the relationships between the articulated values of AI in marketing by the subjects.

KW - Artificial Intelligence

KW - Marketing

KW - Values

KW - Value-Focused Thinking

M3 - RGC 32 - Refereed conference paper (with host publication)

BT - MWAIS 2020 Proceedings

PB - Association for Information Systems

T2 - 15th Midwest Association for Information Systems Conference (MWAIS 2020)

Y2 - 28 May 2020 through 29 May 2020

ER -

Values of Artificial Intelligence in Marketing

Abstract

Conference

Bibliographical note

Research Keywords

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