Value of Mobile Commerce to Customers
Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review
Author(s)
Detail(s)
| Original language | English |
|---|---|
| Title of host publication | 10th Americas Conference on Information Systems, AMCIS 2004 |
| Publisher | Association for Information Systems |
| Pages | 2811-2814 |
| Publication status | Published - 2004 |
| Externally published | Yes |
Publication series
| Name | 10th Americas Conference on Information Systems, AMCIS 2004 |
|---|
Conference
| Title | 10th Americas Conference on Information Systems, AMCIS 2004 |
|---|---|
| Place | United States |
| City | New York |
| Period | 6 - 8 August 2004 |
Link(s)
Abstract
Advances in wireless technology have stimulated rapid developments in electronic commerce via the use of mobile devices. This research studies the values of mobile commerce using a qualitative means-ends approach, called Value-Focused Thinking. We interviewed 30 subjects and captured their values of mobile commerce. The relationships among these values were illustrated using a means-ends objective network. For researchers, this research contributes to our understanding of mobile commerce and provides a foundation for future research. For practitioners, the results of this research highlight the concerns and issues of customers, and are valuable for strategy formulation in mobile commerce.
Research Area(s)
- Means-Ends Network, Mobile Commerce, Value-Focused Thinking, Values
Bibliographic Note
Publication details (e.g. title, author(s), publication statuses and dates) are captured on an “AS IS” and “AS AVAILABLE” basis at the time of record harvesting from the data source. Suggestions for further amendments or supplementary information can be sent to [email protected].
Citation Format(s)
Value of Mobile Commerce to Customers. / Siau, Keng; Sheng, Hong; Nah, Fiona.
10th Americas Conference on Information Systems, AMCIS 2004. Association for Information Systems, 2004. p. 2811-2814 (10th Americas Conference on Information Systems, AMCIS 2004).
10th Americas Conference on Information Systems, AMCIS 2004. Association for Information Systems, 2004. p. 2811-2814 (10th Americas Conference on Information Systems, AMCIS 2004).
Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review
