TY - GEN
T1 - User response to free trial restrictions
T2 - 12th International Conference on Human-Computer Interaction (HCI International 2007)
AU - Yang, Xue
AU - Tan, Chuan-Hoo
AU - Teo, Hock-Hai
PY - 2007
Y1 - 2007
N2 - Software vendors often provide software for free download but with restrictions (e.g., time and/or functionality restrictions). The question that arises is to what extent the restrictions should be set to induce users to procure the full version. This study seeks to answer this question by looking from two perspectives: expectation-disconfirmation and coping behavior. Building on these perspectives, we present a research model of user's coping reactions toward software restrictions. We seek to understand user reactions (i.e., derivation of coping strategy) when their expectation toward trial restrictions is negatively discontinued. It is further posited that situational control could moderate the relationship between expectation disconfirmation and coping responses. We believe this research will contribute to enrich the current IS field and benefit market practitioners. © Springer-Verlag Berlin Heidelberg 2007.
AB - Software vendors often provide software for free download but with restrictions (e.g., time and/or functionality restrictions). The question that arises is to what extent the restrictions should be set to induce users to procure the full version. This study seeks to answer this question by looking from two perspectives: expectation-disconfirmation and coping behavior. Building on these perspectives, we present a research model of user's coping reactions toward software restrictions. We seek to understand user reactions (i.e., derivation of coping strategy) when their expectation toward trial restrictions is negatively discontinued. It is further posited that situational control could moderate the relationship between expectation disconfirmation and coping responses. We believe this research will contribute to enrich the current IS field and benefit market practitioners. © Springer-Verlag Berlin Heidelberg 2007.
KW - Coping theory
KW - Expectation-disconfirmation paradigm
KW - Free trial software (FTS)
UR - http://www.scopus.com/inward/record.url?scp=38149005576&partnerID=8YFLogxK
UR - https://www.scopus.com/record/pubmetrics.uri?eid=2-s2.0-38149005576&origin=recordpage
U2 - 10.1007/978-3-540-73105-4_109
DO - 10.1007/978-3-540-73105-4_109
M3 - RGC 32 - Refereed conference paper (with host publication)
SN - 9783540731047
T3 - Lecture Notes in Computer Science
SP - 991
EP - 1000
BT - Human-Computer Interaction: Interaction Design and Usability
A2 - Jacko, Julie A.
PB - Springer
CY - Berlin, Heidelberg
Y2 - 22 July 2007 through 27 July 2007
ER -