Abstract
This study proposes a theoretical framework in which it addresses the relationship between gratifications of various needs and user-generated content behavior on news websites. Two theoretical moderators, namely perceived information of UGC and attitude to news making by major media organizations are examined. With a secondary data in U.S. 2010, this study finds that different needs are related to UGC behavior, and the perceived importance of UGC enhances this relationship.
| Original language | English |
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| Publication status | Published - 15 Nov 2014 |
| Event | Fifth Honours Symposium for Asian PhD Students in Communication Research - , Singapore Duration: 15 Nov 2014 → 16 Nov 2014 |
Conference
| Conference | Fifth Honours Symposium for Asian PhD Students in Communication Research |
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| Country/Territory | Singapore |
| Period | 15/11/14 → 16/11/14 |