User contribution and IT-enabled features of online review platforms : A preliminary study
Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 12 - Chapter in an edited book (Author) › peer-review
Author(s)
Related Research Unit(s)
Detail(s)
| Original language | English |
|---|---|
| Title of host publication | Computer and Information Science 2011 |
| Editors | Roger Lee |
| Place of Publication | Berlin |
| Publisher | Springer |
| Pages | 85-94 |
| ISBN (electronic) | 978-3-642-21378-6 |
| ISBN (print) | 978-3-642-21377-9, 978-3-642-26816-8 |
| Publication status | Published - 2011 |
Publication series
| Name | Studies in Computational Intelligence |
|---|---|
| Volume | 364 |
| ISSN (Print) | 1860-949X |
| ISSN (electronic) | 1860-9503 |
Link(s)
Abstract
Online review platforms are increasing popular websites where consumers can easily find others' evaluations, opinions, or comments on many products or services. These review messages become important online information sources affecting consumers' purchase decision, and thus are essential assets for online review platforms. The survival of platforms largely depends on a number of users' voluntary contribution of online reviews. In this study, we shed light on the user contribution of online review platforms. In particular, we attempt to understand how information technology (IT) enabled features can facilitate users' online review contribution. To achieve this objective, we conduct a preliminary study on a Chinese online review platform. The findings confirm that social networking technology and virtual community technology provide helpful IT-enabled features to attain a high level of user contribution on the platform. Implications for both researchers and practitioners are discussed. © Springer-Verlag Berlin Heidelberg 2011.
Citation Format(s)
User contribution and IT-enabled features of online review platforms: A preliminary study. / Zhang, Kem Z.K.; Zhao, Sesia J.; Lee, Matthew K.O. et al.
Computer and Information Science 2011. ed. / Roger Lee. Berlin: Springer, 2011. p. 85-94 (Studies in Computational Intelligence; Vol. 364).
Computer and Information Science 2011. ed. / Roger Lee. Berlin: Springer, 2011. p. 85-94 (Studies in Computational Intelligence; Vol. 364).
Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 12 - Chapter in an edited book (Author) › peer-review
