Use of Web 2.0 technology to enhance customer relationships

Christian Wagner; Andrea Back; Wolfgang Koenig; Elke Simon Keller

Use of Web 2.0 technology to enhance customer relationships

Christian Wagner, Andrea Back, Wolfgang Koenig, Elke Simon Keller

Department of Information Systems

Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review

5 Citations (Scopus)

Abstract

The broadening of Web 2.0 offerings opens up new opportunities and challenges to improve customer relationships. Customers can have an active voice, but this voice has to be carefully "managed" so as to create a lively dialog between customers and the company and to produce ultimately a win-win relationship. The panel discusses opportunities and challenges and shares experiences.

Original language	English
Title of host publication	PACIS 2008 - 12th Pacific Asia Conference on Information Systems: Leveraging ICT for Resilient Organizations and Sustainable Growth in the Asia Pacific Region
Publication status	Published - 2008
Event	12th Pacific Asia Conference on Information Systems, PACIS 2008: Leveraging ICT for Resilient Organizations and Sustainable Growth in the Asia Pacific Region - Suzhou, China Duration: 3 Jul 2008 → 7 Jul 2008 https://aisel.aisnet.org/pacis2008/

Conference

Conference	12th Pacific Asia Conference on Information Systems, PACIS 2008
Place	China
City	Suzhou
Period	3/07/08 → 7/07/08
Internet address	https://aisel.aisnet.org/pacis2008/

Research Keywords

Blog
Customer relationship management
Web 2.0
Wiki

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title = "Use of Web 2.0 technology to enhance customer relationships",

abstract = "The broadening of Web 2.0 offerings opens up new opportunities and challenges to improve customer relationships. Customers can have an active voice, but this voice has to be carefully {"}managed{"} so as to create a lively dialog between customers and the company and to produce ultimately a win-win relationship. The panel discusses opportunities and challenges and shares experiences.",

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author = "Christian Wagner and Andrea Back and Wolfgang Koenig and Keller, {Elke Simon}",

year = "2008",

language = "English",

booktitle = "PACIS 2008 - 12th Pacific Asia Conference on Information Systems: Leveraging ICT for Resilient Organizations and Sustainable Growth in the Asia Pacific Region",

note = "12th Pacific Asia Conference on Information Systems, PACIS 2008 : Leveraging ICT for Resilient Organizations and Sustainable Growth in the Asia Pacific Region ; Conference date: 03-07-2008 Through 07-07-2008",

url = "https://aisel.aisnet.org/pacis2008/",

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Use of Web 2.0 technology to enhance customer relationships. / Wagner, Christian; Back, Andrea; Koenig, Wolfgang et al.
PACIS 2008 - 12th Pacific Asia Conference on Information Systems: Leveraging ICT for Resilient Organizations and Sustainable Growth in the Asia Pacific Region. 2008.

Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review

TY - GEN

T1 - Use of Web 2.0 technology to enhance customer relationships

AU - Wagner, Christian

AU - Back, Andrea

AU - Koenig, Wolfgang

AU - Keller, Elke Simon

PY - 2008

Y1 - 2008

N2 - The broadening of Web 2.0 offerings opens up new opportunities and challenges to improve customer relationships. Customers can have an active voice, but this voice has to be carefully "managed" so as to create a lively dialog between customers and the company and to produce ultimately a win-win relationship. The panel discusses opportunities and challenges and shares experiences.

AB - The broadening of Web 2.0 offerings opens up new opportunities and challenges to improve customer relationships. Customers can have an active voice, but this voice has to be carefully "managed" so as to create a lively dialog between customers and the company and to produce ultimately a win-win relationship. The panel discusses opportunities and challenges and shares experiences.

KW - Blog

KW - Customer relationship management

KW - Web 2.0

KW - Wiki

UR - http://www.scopus.com/inward/record.url?scp=84855579937&partnerID=8YFLogxK

UR - https://www.scopus.com/record/pubmetrics.uri?eid=2-s2.0-84855579937&origin=recordpage

M3 - RGC 32 - Refereed conference paper (with host publication)

BT - PACIS 2008 - 12th Pacific Asia Conference on Information Systems: Leveraging ICT for Resilient Organizations and Sustainable Growth in the Asia Pacific Region

T2 - 12th Pacific Asia Conference on Information Systems, PACIS 2008

Y2 - 3 July 2008 through 7 July 2008

ER -

Use of Web 2.0 technology to enhance customer relationships

Abstract

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