Use of Web 2.0 technology to enhance customer relationships
Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review
Author(s)
Related Research Unit(s)
Detail(s)
| Original language | English |
|---|---|
| Title of host publication | PACIS 2008 - 12th Pacific Asia Conference on Information Systems: Leveraging ICT for Resilient Organizations and Sustainable Growth in the Asia Pacific Region |
| Publication status | Published - 2008 |
Conference
| Title | 12th Pacific Asia Conference on Information Systems, PACIS 2008 |
|---|---|
| Place | China |
| City | Suzhou |
| Period | 3 - 7 July 2008 |
Link(s)
Abstract
The broadening of Web 2.0 offerings opens up new opportunities and challenges to improve customer relationships. Customers can have an active voice, but this voice has to be carefully "managed" so as to create a lively dialog between customers and the company and to produce ultimately a win-win relationship. The panel discusses opportunities and challenges and shares experiences.
Research Area(s)
- Blog, Customer relationship management, Web 2.0, Wiki
Citation Format(s)
Use of Web 2.0 technology to enhance customer relationships. / Wagner, Christian; Back, Andrea; Koenig, Wolfgang et al.
PACIS 2008 - 12th Pacific Asia Conference on Information Systems: Leveraging ICT for Resilient Organizations and Sustainable Growth in the Asia Pacific Region. 2008.
PACIS 2008 - 12th Pacific Asia Conference on Information Systems: Leveraging ICT for Resilient Organizations and Sustainable Growth in the Asia Pacific Region. 2008.
Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review
