Use of Pictures and Interactive Posts in Facebook Marketing

Eric K W LAU

Research output: Conference Papers › RGC 32 - Refereed conference paper (without host publication) › peer-review

Original language	English
Publication status	Published - 24 Jul 2015
Event	China Marketing International Conference 2015 - , China Duration: 24 Jul 2015 → 27 Jul 2015

Conference	China Marketing International Conference 2015
Country/Territory	China
Period	24/07/15 → 27/07/15

Research Keywords

@conference{bf69b741f01947838443d681cfb88470,

title = "Use of Pictures and Interactive Posts in Facebook Marketing",

keywords = "Facebook Marketing, Picture Superiority, Customer Engagements",

author = "LAU, {Eric K W}",

year = "2015",

month = jul,

day = "24",

language = "English",

note = "China Marketing International Conference 2015 ; Conference date: 24-07-2015 Through 27-07-2015",

}