UNVEILING THE MASK OF PHISHING: THREATS, PREVENTIVE MEASURES, AND RESPONSIBILITIES

Phishing, a new-rise identity fraud of this century has already caused huge financial loss and social disorder. This paper provides an overview of the evolution and forecasted trend of phishing activities with detailed analysis on common phishing features, proliferation channels, relevant anti-phishing measures, related legislation, and an anti-phishing framework from the perspective of social responsibility. The objective of the research is to enhance public awareness of phishing and to inform end users and owners of e-commerce sites proper measures to detect and prevent this criminal activity.