互联网传播环境下的选择性接触与偏轨接触

Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

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Original languageChinese (Simplified)
Pages (from-to)123-129
Journal / Publication学海
Volume2017
Issue number2
Publication statusPublished - 21 Apr 2017

Abstract

针对传播学研究新出现的互联网环境下的“最微媒介效果”范式的预测,本文分析了这一预测所依赖的选择性接触容易实现的假设,认为在网络媒体环境里人们主动或者无动机的广泛信息接触依然存在,而且网络媒体简化了这种行为的实现,更重要的是偏轨信息接触在互联网媒体环境里可能更经常地发生,这两种行为都中和了选择性接触确认以及强化既有观点的效果。
In response to the “minimal effects” paradigm within the Internet context, this article explicates the underlying assumption that selective exposure is more attainable online. It contends that extended exposure, either intentional or unintentional, do exist online, while Internet’s features facilitate the exposure strategy. Furthermore, the likelihood of side-tracked exposure occurs frequently online, which, together with the extended exposure, moderates the effects of selective exposure and thus mitigates media effect imposed on the audience.

Citation Format(s)

互联网传播环境下的选择性接触与偏轨接触. / 柳旭东; 李喜根; 刘洋.
In: 学海, Vol. 2017, No. 2, 21.04.2017, p. 123-129.

Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review