友善和正直 : 何時對品牌信任更重要? ─ 影響友善和正直與品牌信任關係的調節變量研究
The Contingent Effects of Benevolence and Integrity on Brand Trust
Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
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Business & Economics
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