中國人,美國人 : 剖析中美營銷理論的文化基礎

Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (without host publication)peer-review

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Original languageChinese (Traditional)
Pages1036-1037
Publication statusPublished - 17 Oct 2008

Conference

Title 2008 JMS 中国营销科学学术年会博士生论坛
PlaceChina
City西安
Period17 - 19 October 2008

Citation Format(s)

中國人,美國人: 剖析中美營銷理論的文化基礎. / 周南.
2008. 1036-1037 Paper presented at 2008 JMS 中国营销科学学术年会博士生论坛, 西安, China.

Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (without host publication)peer-review